News: Marketing
Vietnam Golf marketing initiative aims to boost juniors via events and coaching programs
Recognising that the "future of golf in Vietnam is in the hands of the juniors", Vietnam Golf Coast (VGC) - a rebooted destination marketing initiative linking Central…
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Official branding launched for FIFA World Cup 2026 along with campaign ‘WE ARE 26’
The official branding for FIFA World Cup 2026 was launched on 17th May 2023 with the FIFA World Cup™ Trophy - the most widely recognised and prized sporting asset globally –…
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Ho Chi Minh City roadshow promotes Vietnamese tourism in Australia
With Vietnam looking to return international tourism to pre-pandemic levels the Ho Chi Minh City Department of Tourism is currently hosting a series of promotional events on…
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Indian National Hockey Team secures sponsorship extension from Odisha
The Indian National Hockey Team has secured an extension of its support from the Odisha State Government for the next ten years which will see the partnership run until the end of January…
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Volleyball World extends partnership with Japanese sport brand Mizuno
Volleyball World - the commercial entity created by the International Volleyball Federation (FIVB) and private equity firm CVC Capital Partners - has announced a multi-year extension of its…
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Unilever named as new major sponsor for 2023 FIFA Women’s World Cup
Moving away from a potential controversial tournament sponsorship by agencies of the Saudi Arabian Government, world football governing body FIFA has announced that Unilever will be a…
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Hong Kong Government cuts tourism funding by 40%
The Hong Kong Government is to reduce funding on its tourism operations - including the loss-making Ocean Park - and marketing by HK$951.5 million (US$121 million) in the 2023/24 financial…
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Partnership between Gallagher and World Rugby to accelerate growth of women’s rugby
Global insurer Gallagher has entered into a new multi-year global partnership with World Rugby and has been named Official Partner of Women's Rugby, WXV and Rugby World Cup 2025.…
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