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Official branding launched for FIFA World Cup 2026 along with campaign ‘WE ARE 26’

Official branding launched for FIFA World Cup 2026 along with campaign ‘WE ARE 26’
May 18, 2023

The official branding for FIFA World Cup 2026 was launched on 17th May 2023 with the FIFA World Cup™ Trophy - the most widely recognised and prized sporting asset globally – unveiled along with the introduction of the campaign 'WE ARE 26'.

The next edition of the FIFA World Cup will be held in June and July 2026 and will see 104 matches played across 16 cities in host countries Canada, Mexico and the USA. The champions will be crowned on Sunday, 19th July 2026.

The branding depicts for the first time an image of the actual trophy and the tournament hosting year - forming an innovative design language that anchors the FIFA World Cup™ emblem for 2026 and beyond. The image of the trophy and the year allow for customisation to reflect the uniqueness of each host, while building an identifiable brand structure for years to come.

The Official Brand of the FIFA World Cup 26™ was launched in Los Angeles, USA, in an event that saw FIFA, host countries Canada, Mexico, and the USA, football legends and special guests come together to mark the first milestone leading up to the FIFA World Cup 26.

The emblem was presented by FIFA President Gianni Infantino and Ronaldo, two-time FIFA World Cup winner with Brazil.

The launch also introduced the campaign WE ARE 26, an initiative empowering people, places and communities to play an integral role in launching the FIFA World Cup 26™ Official Brand. The campaign has captured portraits of faces and places that tell their own FIFA World Cup stories, featuring individuals and experiences that await fans in 2026 and inviting everyone to be a part of it.

FIFA President Gianni Infantino notes “WE ARE 26 is a rallying cry. It’s a moment when three countries and an entire continent collectively say: ‘We are united as one to welcome the world and deliver the biggest, best and most inclusive FIFA World Cup ever.’ The tournament will enable each host country and participating team to write their own page in the history books of FIFA World Cups, and this unique brand is a major step on that road to 2026.”

FIFA Vice-President and Concacaf President Victor Montagliani added “The FIFA World Cup 2026 will be a festival of football that will take the sport to new heights in the Concacaf region and beyond. With 104 matches to be played across 16 cities in Canada, Mexico and the USA, it provides a tremendous opportunity to engage people and bring new fans to the beautiful game. This innovative brand, and the inclusive ‘WE ARE 26’ campaign, are major milestones that bring that opportunity a step closer, and they send a clear signal that this incredible competition is now truly on the horizon.

“I look forward with great anticipation to continuing to work with all of the Host Cities, the team at FIFA and the many important stakeholders involved in delivering what will be the biggest and most inclusive and diverse World Cup ever.”

To follow the launch of the 16 individual Host City Brands across Canada, Mexico and the USA during Thursday, 18th May, visit

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