News: Marketing
Animoca Brands partner with SPORTFIVE to launch first NFT digital collectibles for ASEAN football
Be Media, a subsidiary of Animoca Brands, has partnered with global sports marketing agency SPORTFIVE to launch Onside, the first non-fungible tokens (NFTs) digital collectibles for the AFF…
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Dubai’s ‘Storm Chaser’ recognised as world’s fastest vertical-launch rollercoaster
The Storm Coaster at Dubai Hills Mall has been recognised as the world’s fastest vertical-launch rollercoaster by Guinness World Records. Launched earlier this year, the Storm…
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Fitstop prepares to realise its vision for expanding in the USA
Fast-growing Australian business, Fitstop has plans to launch its functional fitness franchise in the USA in early 2023. With the appointment of leading US fitness personality Peter Pisani…
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Xplor Technologies names new Chief Executive
Xplor Technologies has announced that Pamela Joseph has taken on the role of Chief Executive of the global 'everyday life' payment and technology platform, replacing Floris de Kort,…
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Leading Esports Organisation Gen.G launches multi-year alliance with SPORTFIVE
Global esports organisation, Gen.G Esports, and global sports marketing agency, SPORTFIVE, have launched a new multi-year strategic alliance to grow and strengthen the esports…
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Use of kangaroo to promote tourism slammed by Animals Australia
Animals Australia has slammed Tourism Australia’s use of a kangaroo - ‘Ruby the Roo’ - to lead its new global campaign, given the mass slaughter of our national icon…
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Ruby the animated kangaroo unveiled as Tourism Australia’s new brand ambassador
Federal Trade and Tourism Minister Don Farrell has revealed the new brand ambassador for Tourism Australia - a computer-generated kangaroo named Ruby - as part of an upcoming…
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Australian Nick Cummins promotes Hong Kong in new tourism campaign
Australian former professional rugby union player and television personality, Nick Cummins, known by his nickname ‘The Honey Badger’, is featured in Hong Kong Tourism…
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