News: Marketing
Abu Dhabi’s Yas Island names Aquaman actor Jason Momoa as its new ‘Chief Island Officer’
Abu Dhabi‘s Yas Island - home to attractions including Ferrari World Abu Dhabi, Warner Bros. World and Yas Waterworld - has launched a new tourism campaign, naming Aquaman and Game of…
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Australian Tourism Exchange attracts 2300 delegates to Gold CoastÂ
The 43rd edition of Tourism Australia’s largest annual trade event, the Australian Tourism Exchange 2023 (ATE23) is currently being held on the Gold Coast with around 2,300 delegates…
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New Singapore Aquatics branding aims to reflect a multidiscipline sport
Seeking to better reflect the multidisciplinary nature of the country’s most successful sport, the Singapore Swimming Association (SSA) has announced that it will be rebranded as…
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IAAPA positive about state of the global attractions industry
Providing an early insight into performance of global attractions during the first quarter of the year, the International Association of Amusement Parks and Attractions (IAAPA) has released…
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BFT partners with HYROX to bring largest fitness race in the world to Australia
Fitness franchise BFT has announced that it is joining forces with HYROX, Europe's largest fitness race, to become the brand's exclusive training centre in Asia Pacific. The…
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Technogym adapts Mywellness ecosystem to integrate with equipment from other manufacturers
Having been investing for years in its Mywellness digital ecosystem, Technogym has advised that the platform's accessibility has been extended so that it can be used on any brand of…
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Les Mills Asia Pacific releases new subscription service for instructors
Committed to creating the best group fitness experiences for members - helping them achieve the results they want - and to keep them coming back to the clubs and facilities, Les Mills Asia…
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Go City and Mandai Wildlife Group announce multi-year strategic tourism partnership
Aiming to encourage tourists arriving in Singapore to visit the Mandai Wildlife Reserve, home of the city-state’s wildlife parks, attraction pass company Go City has signed a…
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