News: Marketing

Virtuagym and Hidden Profits Marketing launch new lead management solution for fitness

Fitness software solution provider Virtuagym and Hidden Profits Marketing, the creator of Europe’s foremost platform for gym and studio lead generation, have announced a new…

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Jun 12, 2023 Fitness / Marketing / Technology /

 
 

FIFA’s claims over carbon-neutral Qatar 2022 World Cup found to be misleading

World football governing body FIFA has been found by a Swiss regulator to have misled fans over claims of a ‘carbon-neutral Qatar World Cup’. The Swiss Commission for Fairness…

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Jun 8, 2023 ByNigel Benton Environment / Legal / Marketing / Sport / Venues /

 
 

Dentsu Sports International appoints Echo Li to new position of Chief Commercial Officer

Dentsu Sports International has appointed Echo Li in the newly created position of Chief Commercial Officer. Based in Singapore, Li will sit on the global executive team with a focus…

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Jun 7, 2023 Entertainment / Events / Marketing / Sport /

 
 

AirAsia X returns to sport sponsorship with Gold Coast Marathon agreement

AirAsia X has agreed a three-year agreement with the Gold Coast Marathon to become the airline partner to the mass participation running event. The partnership, which aims to boost the…

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Jun 5, 2023 Events / Marketing / Sport /

 
 

Myzone welcomes former Nike brand leader Kerry Williams as new Chief Marketing Officer

Myzone has announced the appointment of ex-Nike brand leader and former international hockey player, Kerry Williams, as its new Chief Marketing Officer.  Having just returned to work…

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Jun 2, 2023 ByNigel Benton Fitness / Marketing / Wellness /

 
 

Crowdsourcing used to remove 10,000 kgs of waste from Mount Everest region

Sagarmatha Next, an experience centre situated at 3,775 meters at the base of Mount Everest, is working with the local NGO Sagarmatha Pollution Control Committee (SPCC), to find…

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Jun 1, 2023 Environment / Marketing / Tourism /

 
 

UNWTO looks to build a new ‘narrative’ around tourism as a driver of growth

A move to more effectively portray tourism as a crucial driver of growth, both in traditional media and on content platforms, in addition to evaluating the evolution of tourism…

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May 29, 2023 Attractions / Marketing / Technology / Tourism /

 
 

Gen Z consumers shaping the fitness industry

A newly released report based on research conducted by ClubIntel has revealed that the Gen Z fitness consumer is a driving force in shaping the future of the fitness industry. Delving into…

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May 23, 2023 Fitness / Marketing / Wellness /

 
 

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