News: Features
California Fitness Festival’s transformative One Life Live Well event set to run annually
The inaugural California Fitness Festival was such a success that plans are already taking shape to scale it as an annual lifestyle event and destination. Here California Fitness Chief…
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How live fielding data capture is changing cricket
It was a moment of street-smart fielding that has already gone down in Ashes history: Alex Carey's controversial stumping of Jonny Bairstow at Lord’s in July motivated a stunning…
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Record-breaking climbing season underway on Mount Everest
Mountaineers and trekkers have swarmed into the Himalayas region for the Mount Everest spring 2023 climbing season, among them, a handful of climbers attempting to break a few records. Two…
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The Potential of New Technology for Fitness
Like many industries, the global health and fitness sector was dramatically affected by the pandemic. Although gym closures had a massive impact on overall industry revenue - an estimated…
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Five sales tips to turbocharge gym and fitness club conversion rates
As anyone who works in gym sales will tell you, there’s often something of a chasm between what prospects say they’re going to do and what they actually end up doing.…
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Challenge to build a more sustainable mountain tourism industry
The world’s mountains have long attracted visitors for their scenic beauty, sports opportunities and rich cultural heritage. And for many rural mountain communities, tourism is a…
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Looking back on the UN Year of Sustainable Tourism
Four years on from the United Nations’ 2017 Year of Sustainable Tourism, what were its results and implications. It has been the mission of the UN, and specifically the United…
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How confident can fitness businesses be in AI predictions?
I am often asked about the accuracy of AI - how confident we can be in its predictions. It’s understandable. Operators are, after all, being asked to move away from an expertise-led…
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