News: Fitness
Wellness industry shifts its attitude towards men
The Global Wellness Summit has spotlighted a new trend developing with the wellness industry shifting away from clichéd views of masculinity: all the warrior-like fitness challenges…
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Myzone appoints Jay Worthy as Group Chief Executive
Former President of Life Fitness and Vice President at Brunswick Corporation, Jay Worthy, has been appointed as Myzone’s Group Chief Executive to steer the company through its next…
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Keepme launches Open-House Sessions for fitness operators
Keepme has launched its new ‘Open-House Sessions’ – offering fitness operators a comprehensive insight into the platform's smart technologies, intuitive design,…
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Keepme delivers informative on-demand webinars to empower fitness operators
AI-powered sales and marketing platform, Keepme, is responding to the evolving fitness industry landscape and the need for education on emerging technologies, by launching an On-Demand…
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PureGym study reveals Australia’s favourite exercise workout
New research by PureGym has revealed, while dance workouts are the most popular form of exercise for 51 countries, in Australia the preferred workout is different. Using Google data to…
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Evolt and EGYM partner to enhance fitness performance
Advanced body composition analytics pioneer, Evolt, has partnered with digital fitness solutions company, EGYM - representing a pivotal shift within the industry as individuals increasingly…
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Australia Sports Institute looks to expand franchise network of Pilates training centres
Experienced Pilates training provider Australia Sports Institute is looking to expand in both Australia and Dubai, offering regional master franchise and partnership opportunities. Founded…
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Tokyo survey company reports insolvency for record number of fitness clubs in Japan
According to private survey company Tokyo Shoko Research Ltd, a record number of fitness clubs in Japan have gone insolvent this fiscal year despite the market size growing. While COVID…
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