News: Marketing

Life Fitness promotes Andrew Mahadevan to Chief Commercial Officer

Global fitness equipment leader Life Fitness has promoted Andrew Mahadevan, Vice President & Managing Director, to Chief Commercial Officer, effective 1st April. Mahadevan's…

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Mar 2, 2024 Fitness / Marketing /


Saudi investment fund PIF announces ‘strategic partnership’ with ATP

Saudi Arabia's Public Investment Fund (PIF) has announced a ‘multi-year strategic partnership’ with the ATP, the global governing body of men's professional tennis -…

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Feb 29, 2024 Finance / Marketing / Sport /


EGYM and Virtuagym partnership delivers integration of club management software

Global fitness technology and corporate fitness leader EGYM has partnered with Virtuagym, a leading provider of All-in-One fitness coaching and club management technology. Overall, the…

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Feb 28, 2024 Billing / Fitness / Marketing / Technology /


AEG Global Partnerships secures new Asian collaborations

AEG Global Partnerships has advised of alliances it has agreed with IG Group, Bacardi and Volvo at its live events venues in Japan and Thailand. The first of these links has seen AEG join…

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Feb 26, 2024 ByNigel Benton Entertainment / Hospitality / Marketing / Venues /


ATEC highlights China visitor recovery slower than expected for Lunar New Year   

The Australian Tourism Export Council has highlighted that in what is traditionally a peak period for visitation, this year's Lunar New Year is showing the China visitor market is…

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Feb 17, 2024 Marketing / Tourism /


Fitness on Demand’s Andy Peat advises of trends to transform businesses in 2024

Andy Peat, Chief Executive of virtual access platform Fitness on Demand has told Australasian Leisure Management that it’s time for the fitness industry to change again. Advising of…

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Feb 15, 2024 Billing / Finance / Fitness / Marketing / Technology /


October dates confirmed for 24th World Travel and Tourism Council Global Summit in Perth

The World Travel and Tourism Council (WTTC) has confirmed that its 24th Global Summit in Perth will be held from 8th to 10th October. With Perth announced last November as the first ever…

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Feb 13, 2024 Finance / Government / Marketing / Tourism /


Global sport sponsorship market set to grow by US$22.6 billion in years to 2027

The expansion of leagues and the creation of new ones is set to see the global sports sponsorship market increase by US$22.64 billion between 2022 and 2027, accelerating at a compound…

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Feb 12, 2024 Events / Finance / Marketing / Sport /



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