News: Marketing
UTMB World Series partners with global trail running brand Aonijie
UTMB World Series has entered into an exclusive three-year partnership with Aonijie, a globally renowned brand specialising in trail running equipment. Aonijie will become the official…
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New World Rugby partnership looks to redefine fan experience
World Rugby has announced an exclusive agreement with Sports Travel and Hospitality (STH) which it says will “redefine the premium fan experience” through the next three…
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Aardman and Spacetoon partner to deliver ‘Shaun the Sheep’ to MENA region
Multi-award-winning independent animation studio Aardman has strategically partnered with Spacetoon, an international media and entertainment conglomerate directed to families to deliver…
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Starmax Fencing champions young fencers in Malaysia
Malaysia's premier provider of fencing equipment, Starmax Fencing, has announced an equipment sponsorship deal with Saif Nordin, one of Malaysia's most promising young athletes in…
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Indonesian Ministry of Tourism highlights key achievements from 2024 co-branding partnership
The Indonesian Ministry of Tourism and Creative Economy has highlighted key achievements from its Wonderful Indonesia co-branding partnership in 2024. The program has effectively…
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Tourism Australia looks to promote Muslim-friendly holidays for Indonesians
Tourism Australia has announced the launch of its first consortium of travel agencies in Indonesia, aimed at offering Muslim-friendly holidays in Australia. The consortium, a collaborative…
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Health and Fitness Association Global Report shows a buoyant and resilient fitness industry
The Health and Fitness Association’s 2024 HFA Global Report shows that despite ongoing macro-economic challenges, the fitness industry has rebounded from the pandemic and is…
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FIBA to debut new 3×3 competition in Bangkok
The International Basketball Federation (FIBA) has announced plans for a new 3×3 event that will debut in the Thailand capital of Bangkok. Set to feature teams from around the world,…
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