News: Marketing
FIFA reveals record US$7.5 billion revenue for Qatar 2022 cycle
World football governing body FIFA has reported record revenues of US$7.5 billion during the four-year commercial cycle leading up to the Qatar 2022 World Cup. Revealing its earnings to…
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FIFA announces new Digital Fan Experience platform for Qatar 2022 World Cup
Claiming that it is "set to redefine the way in which fans” engage with the Qatar World Cup, world football governing body FIFA has launched FIFA+, a reimagined app and web…
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World Ski Awards unveils industry’s leading brands of 2022
Ski Dubai, home to a superb array of snow-based activities, has been named ‘World’s Best Indoor Ski Resort’ at the World Ski Awards – the global initiative to…
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Tokyo DisneySea theme park secures Applause Award
After a four-year COVID hiatus, the Liseberg-given Applause Award is again celebrating the best theme parks and attractions around the world with Tokyo DisneySea announced the winner of the…
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ASM Global promotes Alex Merchán to drive expansion of the world’s largest live-event marketing platform
ASM Global has promoted Alex Merchán to the role of Chief Marketing Officer overseeing its global portfolio that represents 20,000 events across 350 venues, hosting more than 164…
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Sporting properties impacted by collapse of cryptocurrency firm
Sporting leagues, teams and stars may shy away from long-term deals with crypto firms to minimise their risks after troubled crypto exchange FTX filed for bankruptcy protection in the USA…
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Les Mills launches new global brand campaign asking ‘Who Is Les Mills?’
Global group fitness provider Les Mills International has launched a new brand campaign entitled ‘Who Is Les Mills?’. The company’s first ever full ‘funnel…
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Hisense launches its FIFA World Cup 2022 Campaign
As the final countdown starts for the FIFA World Cup Qatar 2022™, Chinese electronic giant Hisense will partner with Brazilian football legend Kaká to launch the…
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