News: Marketing
Les Mills Asia Pacific releases training innovation to inspire the next generation of fitness club members
With Gen Z and Millennials representing a major opportunity for fitness club operators, Les Mills Asia Pacific has released what it sees as a “breakthrough” in reaching this…
read moreLes Mills recognised with top international brand award
Global fitness leader Les Mills has been honoured as one of 2023’s Brands That Matter by authoritative business and innovation media title Fast Company. The prestigious annual list…
read moreSingapore Tourism Board launches Made in Singapore global campaign
The Singapore Tourism Board (STB) has unveiled Made in Singapore, its latest global campaign to inspire potential visitors to choose Singapore as their next travel destination. Putting a…
read moreLive Nation study finds that fans are more loyal to brands that offer live music perks
A newly released Live Nation Fan Insights Study has captured how fans across the USA. feel about and engage with brand loyalty programs - revealing that fans are more loyal to brands that…
read moreYouGov tracking shows growing global interest in women’s sport
The growth in interest for women’s sporting events has been confirmed by data and market research company YouGov. Following on from record attendances at the FIFA 2023…
read moreFitness management platform Hapana collaborates with Stripe to meet global customer needs
Leading fitness business solutions provider, Hapana, has announced its collaboration with Stripe, a financial infrastructure platform for businesses, to power payments globally for…
read moreATEC launches an array of new market focused Host programs
As Australian tourism businesses begin to welcome more inbound visitors, Australian Tourism Export Council’s training hub has expanded its offering of market specific Host…
read moreMindbody and Classpass 2024 Predictions Report advises that wellness is a top priority for global consumers
Exciting opportunities lie ahead for the fitness and wellness industry to grow, presenting new ways for brands to innovate and grow. As reported by the newly released second annual…
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