News: Marketing

Les Mills Asia Pacific releases training innovation to inspire the next generation of fitness club members

With Gen Z and Millennials representing a major opportunity for fitness club operators, Les Mills Asia Pacific has released what it sees as a “breakthrough” in reaching this…

read more

Oct 12, 2023 Fitness / Marketing / Wellness /

 
 

Les Mills recognised with top international brand award

Global fitness leader Les Mills has been honoured as one of 2023’s Brands That Matter by authoritative business and innovation media title Fast Company. The prestigious annual list…

read more

Oct 10, 2023 Fitness / Marketing / Wellness /

 
 

Singapore Tourism Board launches Made in Singapore global campaign

The Singapore Tourism Board (STB) has unveiled Made in Singapore, its latest global campaign to inspire potential visitors to choose Singapore as their next travel destination. Putting a…

read more

Sep 29, 2023 Attractions / Marketing / Tourism /

 
 

Live Nation study finds that fans are more loyal to brands that offer live music perks

A newly released Live Nation Fan Insights Study has captured how fans across the USA. feel about and engage with brand loyalty programs - revealing that fans are more loyal to brands that…

read more

Sep 18, 2023 Entertainment / Marketing / Venues /

 
 

YouGov tracking shows growing global interest in women’s sport

The growth in interest for women’s sporting events has been confirmed by data and market research company YouGov. Following on from record attendances at the FIFA 2023…

read more

Sep 15, 2023 ByJames Croll Marketing / Sport / Venues /

 
 

Fitness management platform Hapana collaborates with Stripe to meet global customer needs

Leading fitness business solutions provider, Hapana, has announced its collaboration with Stripe, a financial infrastructure platform for businesses, to power payments globally for…

read more

Sep 14, 2023 Fitness / Marketing / Technology / Wellness /

 
 

ATEC launches an array of new market focused Host programs

As Australian tourism businesses begin to welcome more inbound visitors, Australian Tourism Export Council’s training hub has expanded its offering of market specific Host…

read more

Sep 9, 2023 Education / Marketing / Tourism /

 
 

Mindbody and Classpass 2024 Predictions Report advises that wellness is a top priority for global consumers

Exciting opportunities lie ahead for the fitness and wellness industry to grow, presenting new ways for brands to innovate and grow. As reported by the newly released second annual…

read more

Aug 29, 2023 Fitness / Marketing / Wellness /

 
 

SUBSCRIBE TO THE ASIAN LEISURE BUSINESS NEWSLETTER

Receive all the latest leisure news, product and event updates from across Asia when it launches later this year.