News: Marketing
Three year agreement for Pertamina to title sponsor Grand Prix of Indonesia
A three-year agreement from 2022-2024 sees Indonesian energy giant - Pertamina - secure the title sponsorship of the Grand Prix of Indonesia as MotoGP™ heads for Lombok. Dorna…
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Peloton announce departure of Chief Executive John Foley as company sheds 2,800 jobs
A significant reversal of fortune for exercise-at-home brand Peloton has seen the company announce the departure of Chief Executive John Foley, 2,800 redundancies and a reigning in of its…
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Saatchi & Saatchi secure FIBA Women’s Basketball World Cup 2022 Creative Account
The FIBA Women’s Basketball World Cup 2022 Local Organising Committee has appointed Saatchi & Saatchi as its new creative agency tasked with creating a campaign to engage and…
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Turnstile appointed by ICC to value its sponsorship program
The International Cricket Council (ICC) has appointed Turnstile to work alongside its commercial team to value its sponsorship program for the next commercial rights cycle. This remit…
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FIBA Women’s Basketball World Cup 2022 Playmakers Program attracts Australian top basketball players
The FIBA Women’s Basketball World Cup 2022, which will be hosted in Sydney this September, has today revealed Australian basketball stars, Ezi Magbegor and Shyla Heal as the first…
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Japan National Tourism Organization looks to promote tourism through culinary experiences
Looking to build on a 2019 survey by the Japan Tourism Agency which revealed that eating local food and tasting Japanese saké were among the activities prospective visitors to Japan…
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Twenty3 Sport + Entertainment appointed to deliver fan engagement for FIBA Women’s Basketball World Cup 2022
Following a competitive tender, Twenty3 Sport + Entertainment has been appointed by the FIBA Women’s Basketball World Cup 2022 Local Organising Committee as the tournament’s…
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University of Queensland study reveals impacts on hotel brands used for COVID quarantine
A University of Queensland study has researched what people think about the hotel brands that were used as quarantine facilities, and the findings show a big difference in hotels that…
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