News: Marketing
World Aquatics partners with sports marketing agency SPORTFIVE to enhance broadcast coverage
A multi-year partnership has been announced between World Aquatics and leading global sports marketing agency SPORTFIVE to manage global media rights sales for all World Aquatics events.…
read moreNew Zealand taps into leading digital platform to attract Chinese tourists
A new partnership between Tourism New Zealand and a leading digital platform, Xiaohongshu, aims to enable New Zealand to be promoted as a travel destination to a significant Chinese…
read moreHigh level Australian tourism delegation heads to China to launch ‘Come and Say G’Day’ campaign
A group of senior Australian tourism industry stakeholders are visiting China ahead of the Chinese launch of the Come and Say G’Day campaign later in the week. The delegation…
read moreIndian Cricket bans Alcohol, Athleisure, Gambling and Cryptocurrency sponsorship
The Board of Control for Cricket in India (BCCI) has invited tender applications for the Indian Cricket teams' title sponsors. These tenders have been invited for men, women and age…
read moreBODY BIKE launches BODY BIKE Asia Pacific
BODY BIKE International has launched BODY BIKE Asia Pacific to support and develop the indoor cycling sector across the region. The new enterprise is a collaboration between BODY BIKE…
read moreNew Merlin Entertainments appointment to focus on creating seamless digital experiences
Merlin Entertainments has announced the appointment of Sarah Venning as its Chief Digital and Data Officer to lead the company’s digital transformation and create immersive and…
read moreMastercard report shows demand for experiences amid resurgence in international travel
Newly released insights from the Mastercard Economics Institute reveal that consumers are prioritising leisure travel and pioneering new corridors around the world. Released this week,…
read moreFIT Summit 2023 Awards of Excellence presented in Singapore
Winners of FIT Summit’s 2023 Awards of Excellence have been announced and celebrated during the World Health, Fitness and Wellness Festival in Singapore. Presented last evening, the…
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