News: Marketing
Planet Fitness announces 63.5% rise in global revenues in last quarter
Low-cost gym operator Planet Fitness has reported a 63.5% rise in revenues to US$224.4 million in the last quarter with store sales increasing by 13.6% (US$151 million) to US$1,019 million,…
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Hisense raised its brand awareness through partnering with UEFA Women’s EURO 2022
As a global partner of the recently held UEFA Women's Euro 2022 and through years of sports marketing and technological innovation, Hisense has significantly increased its brand…
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World Surf League fans frustrated with cancellation of 2022 Quiksilver / ROXY Pro France
The recent announcement from the World Surf League and Boardriders advising of their decision to the cancel the 2022 Quiksilver / ROXY Pro France in Hossegor has seen fans of the event…
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Emirates extends Rugby World Cup partnership for 2023 and 2027 editions
World Rugby and Emirates have announced an extension of the Dubai-based airline’s long-standing relationship as a Rugby World Cup Worldwide Partner. Under the extended agreement, the…
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Mindbody and ClassPass Mid-Year Wellness Trends Report explains a changing business landscape
The newly-released Mindbody and ClassPass 2022 Mid-Year Wellness Trends Report has shared a range of predictions for the exercise, fitness and wellness industry revealing “a common…
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AUSactive’s Barrie Elvish named Chair of World Active Forum
The newly formed World Active Forum has named Barrie Elvish, Chief Executive of AUSactive, as its first Chair. The group, which was officially formed on 20th June during a virtual meeting…
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Trip.com Group and Singapore Tourism Board strengthen collaboration
Trip.com Group and Singapore Tourism Board are strengthening their collaboration across key markets including Thailand, South Korea and Hong Kong, while expanding their partnership to…
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Gay Games Hong Kong launches new promotional campaign
Gay Games 11 Hong Kong 2023 (GGHK) is inviting everyone to come out for the Games in 2023 and as such has produced a video campaign, developed by DDB Group Hong Kong, which aims to generate…
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