News: Marketing
International report shows general recovery of adventure tourism
The Adventure Travel Trade Association's Annual Industry Snapshot Report has revealed that COVID-19 is still a concern for travellers and is having an impact on adventure travel…
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Business of Sports Summit hears of new challenges for sport consumption
The sports industry finding itself in an era of new fields of competition, where leaders are now faced with the challenge of adapting to increasingly digital and personalised forms of…
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F45 caught trademarking Bodyfit name after Federal Court loss
EXCLUSIVE: Leading functional training brand F45’s ongoing competitive interactions with rival brand Body Fit Training (BFT), has seen F45 it make trademark applications for the word…
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Asia-Pacific’s fitness industry achievements recognised at FIT Summit’s 2022 Awards of Excellence
Greg Oliver, Chief Executive and Managing Director of the Fitness and Lifestyle Group, has this week been recognised as the inaugural winner of the John Holsinger Lifetime Achievement Award…
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Dorna and Motorsport Network partner to launch inaugural Global MotoGP Fan Survey
Aimed at capturing the views of racing fans around the world, Dorna Sports S.L and Motorsport Network have launched the 2022 Global MotoGP™ Fan Survey. This is the first Global Fan…
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Gemba and ClimatePartner join forces for sport and entertainment sustainability offerings
Gemba, a leading sport and entertainment consultancy in the Asia Pacific region, has teamed up with ClimatePartner - a world leader in global climate action, to offer tailored climate…
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Les Mills Asia Pacific names Primafit as Indonesian distributor of Smart Tech equipment
To enhance access to Smart Tech fitness equipment, Les Mills Asia Pacific has appointed PrimaFit - Indonesia’s leading supplier of fitness equipment and services - as Indonesian…
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Fitness Business Sales to launch Evolution Wellness’ Australian Gofit variant
‘GoFit’ - the 24/7 high-value low-price, high tech fitness concept that launched into Asia’s fitness scene in 2020 - is set to launch its Australian variant of the brand…
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