News: Marketing
Ho Chi Minh City prepares to host largest international tourism event in Vietnam and Mekong sub-region
With the theme ‘Growing Forward Together’, Vietnam’s Ho Chi Minh City is preparing to host the 16th International Travel Expo Ho Chi Minh City (ITE HCMC 2022) - the…
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Saudi Pro League announces new major sponsorship deal with ROSHN
The Saudi Pro League has announced a five-year sponsorship deal with ROSHN, the national real estate developer, powered by the Public Investment Fund. As part of the agreement valued at US…
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Key issues in global sport assessed in new book from leading sport management educators
A newly published text from Hans Westerbeek, Professor of International Sport Business and Director of PASI (Physical Activity & Sport Insights) at Victoria University and Adam Karg,…
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Abbott World Marathon Majors and Mass Participation World partner drive return to running
In a bid to encourage a return to mass participation events in the aftermath of the COVID-19 pandemic, the #togetherwemove initiative has been launched by Abbott World Marathon Majors…
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IRONMAN Group Oceania announces Qatar Airways as title partner
The IRONMAN Group Oceania has announced Qatar Airways as title partner of the 2022 editions of IRONMAN 70.3 Sunshine Coast and IRONMAN 70.3 Western Sydney. Qatar Airways IRONMAN 70.3…
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Off-season travel demand grows between Australia and Southeast Asia
Data form Trip.com shows that while July to September is considered a slow travel season for both Australia and Southeast Asian countries, more travellers from these two regions are…
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Brand Dubai issues sixth interactive guide to promote diverse destination experiences
Brand Dubia has issued the sixth in a series of new interactive #DubaiDestinations guides inviting residents and travellers to explore the city’s vibrant hotspots through food,…
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Auric International Markets Limited announces significant partnership with Borussia Dortmund
One of the world’s leading financial brokers - Auric International Markets Limited (AIMS) - has embarked on their first venture into sport sponsorship announcing their Asian…
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