Les Mills Asia Pacific names Primafit as Indonesian distributor of Smart Tech equipment

June 7, 2022

To enhance access to Smart Tech fitness equipment, Les Mills Asia Pacific has appointed PrimaFit - Indonesia’s leading supplier of fitness equipment and services - as Indonesian distributor for the award-winning product.

Advising that the new distribution arrangement will enable clubs, instructors and exercise enthusiasts to purchase Smart Tech equipment easily and conveniently, and receive the equipment quickly, Les Mills Asia Pacific Chief Executive, Ryan Hogan advised “working out with SMART TECH equipment delivers better results in a shorter time.

“This is due to the increased muscle activation, maximised workouts and faster calorie burn that SMART TECH workouts deliver.

“This may explain why research has found that the quality of a gym’s fitness equipment directly impacts the group fitness experience; and the better their experience, the longer they stay with you, and the more often they’ll refer their friends. It’s fair to say, therefore, that great equipment is great for gyms, since it’s been identified as one of the top two reasons as to why people attend their fitness facility (the other being, location).”

With member experiences key to growing any fitness facility, Hogan explains that equipment investment is not a sunk cost but, instead, an opportunity to attract, retain and engage new and existing members alike.

Alex Quinders, owner of Bali Fitness Seminyak, notes that when he took over and refurbished this gym, he replaced the club’s old weights with Smart Tech equipment, commenting “I’d used Smart Tech in Europe, so I understood the difference in quality compared to other brands.

“Our Instructors love being able to use Smart Tech in their classes, especially because nobody else in Bali has it; and the members appreciate the equipment because it’s very easy to handle and extremely ergonomic.”

Miho Araki, Head of Group Fitness at Paradigm Fitness - a lifestyle club located in South Jakarta - adds “the Paradigm concept is to always seek out the highest quality for our members.

“We are committed to finding the most effective equipment when it comes to material, grip and that which is easy on the human body.

“We like Smart Tech steps and bars for the quality and efficiency of use, as well as the great design. The barbell is easy on the wrists as it swivels when we curl or extend the arms. And the step feels solid when locked, and the non-slip surface feels safe.

“Our members like Smart Tech as it’s easy and fast to change weights, which helps with easier transitions between tracks. Other barbells don’t rotate when we flex or extend the arms and it’s much longer to change weights."

Contact PrimaFit at email ask@primafit.co.id

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