News: Marketing
SPORTFIVE formalises its athlete content expertise into a focused division
Global sports marketing agency SPORTFIVE is reinforcing its position as a creative and strategic partner to rightsholders, brands and athletes worldwide by enhancing its production…
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Asian Football Confederation announce Midea as Global Supporter
The Asian Football Confederation (AFC) has announced a new global partnership with Midea, a world leading smart home appliance brand. As a Global Supporter, Midea will have exclusive rights…
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Japan Airlines unveiled as official supplier for World Athletics Championships Tokyo 2025
Japan Airlines (JAL) has been announced as an official World Athletics supplier for the World Athletics Championships Tokyo 25. The WCH Tokyo 25, taking place from 13th to 21st September,…
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Visitor satisfaction and technology-driven experiences drive Dubai tourism
A newly released report from consultants KPMG has highlighted how Dubai is diversifying its tourism offering and expanding its range of experiences for visitors with culture, adventure,…
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Abu Dhabi Pass combines transport and discounts on top attractions
Aiming to enhance visitor experiences, Abu Dhabi’s Department of Culture and Tourism (DCT) has introduced a digital travel pass offering free SIM cards, unlimited transport and…
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24/7 Fitness grows Singapore presence following Gymmboxx acquisition
24/7 Fitness, one of Hong Kong's biggest 24-hour fitness brands, has spotlighted its Singapore offerings having acquired Gymmboxx in May 2024 – marking its commitment to…
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Myzone appoints Jo Walker as Head of Brand and Communications
In preparation for a new phase of growth and expansion, fitness technology leader Myzone, has appointed Jo Walker as Head of Brand and Communications, bringing a wealth of experience in…
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ATEC commences dynamic trade mission to revitalise ties with China
Australian Tourism Export Council (ATEC) is leading a dynamic trade mission this week to re-establish vital ties with China. The mission brings together over 20 leading China focused…
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