News: Marketing
Live Nation announces rebranding of its Secret Sounds Connect marketing agency
Global leader in live entertainment, Live Nation, has announced the rebranding of its ‘Secret Sounds Connect’ to ‘Connect by Live Nation’ - highlighting a continued…
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Gemba integrates Turnstile platform into their sponsorship offerings
Gemba has announced that as of today, Turnstile will be operating as a core product within their sponsorship offering for brands and rightsholders. Rob Mills, Chief Executive of Gemba,…
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Collaborative project aims to drive the growth of Japanese music industry
The Japan Culture and Entertainment Industry Promotion Association (CEIPA) is collaborating with the Toyota Group to launch the Music Way Project aimed at supporting and driving the…
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Nike partners with Kim Kardashian-owned Skims to launch new active wear brand
Global sporting brand Nike is launch new range of women's activewear in partnership with Kim Kardashian-owned shapewear label SKIMS. The partnership with the reality media star and…
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IOC and TCL announce global partnership through to 2032
The International Olympic Committee (IOC) has announced a Worldwide Olympic Partnership with global technology company TCL through to 2032 which will see TCL as the official Worldwide…
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A1 Padel and 54 partner to drive innovation and global expansion
A1 Padel continues to establish itself as a key player in the world of international sports. To accelerate the sport’s global reach, 54, a leading global sports and entertainment…
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Thailand Government launches year-long tourism and sport campaign to raise visitor numbers and revenue
Aiming to drive stronger tourism performance and increased visitor revenue, the Tourism Authority of Thailand has launched a year-long initiative to celebrate the country’s cultural…
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Lift Brands and Beyond Activ sign partnership to drive global growth
Lift Brands has signed a two-year strategic partnership with Beyond Activ aimed at strengthening its global marketing and business development efforts and flagging its intent for further…
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