News: Marketing

Yas Island announces comedian Kevin Hart as its first Chief Island Officer

Abu Dhabi’s Yas Island has announced that US actor and comedian Kevin Hart as its Chief Island Officer - a role that will see him promote the “world’s most entertaining…

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May 11, 2022 Attractions / Entertainment / Marketing / Tourism / Venues /


Hong Kong Tourism Board announces revival plan in wake of COVID

With the fifth wave of the COVID pandemic subsiding, The Hong Kong Tourism Board has announced a revival plan highlighting Hong Kong’s vibrant developments and new experiences, aimed…

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May 8, 2022 Finance / Marketing / Tourism /


Les Mills club partnership offers route to group fitness success

With its 2021 Global Fitness Report having found that live fitness classes are the single most popular gym-type activity, Les Mills Asia Pacific has highlighted how its Club Partner program…

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May 4, 2022 Fitness / Marketing / Wellness /


Golf’s Asian Tour names David Rollo as Chief Operating Officer

The Asian Tour has announced the appointment of David Rollo as Chief Operating Officer. Commenting on the appointment of Rollo, who has worked very closely with the Asian Tour over the…

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May 3, 2022 Events / Golf / Marketing / Sport /


Les Mills announces landmark global dance celebration for BODYJAM

Group fitness leader Les Mills has announced a raft of international events, activations and content drops to mark the 100th edition of BODYJAM - its flagship dance program. Commencing on…

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May 2, 2022 Events / Fitness / Marketing /


Xponential Fitness recognised for franchise ‘deal of the year’ with acquisitions of Rumble and BFT

Xponential Fitness, Inc., the world’s largest franchisor of boutique fitness brands, has been announced as the winner in the 2022 Franchise Times Dealmakers Awards, the 10th annual…

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Apr 29, 2022 Finance / Fitness / Marketing / Retail / Wellness /


Plus Fitness to revitalise franchise with major rebranding

Australian owned and founded 24/7 gym franchise network, Plus Fitness, will undergo a major rebrand across its nearly 200 clubs that will see the franchise revitalise its brand and club…

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Apr 28, 2022 Fitness / Marketing / Retail /


World Athletics to celebrate new Kids’ Athletics Day on 7th May

To mark the launch of its new Kids' Athletics program, World Athletics will be celebrating Kids' Athletics Day on 7th May with organisations around the world. Based on a belief…

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Apr 27, 2022 Events / Marketing / Sport /



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