News: Marketing
Legoland Malaysia looks to drive tourism growth through collaboration
With the nation’s tourism industry rebounding, Legoland Malaysia Resort is aiming to drive tourism growth through collaboration coupled with immersive cultural experiences, new…
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Global sports industry revenues predicted to reach US$260 billion by 2033
A newly-released report from sports marketing agency Two Circles has predicted that the global sports industry will be worth $260 billion by 2033. Assessing the market as currently…
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ROLLER delivers insights into visitor segmentation for attractions and theme parks
Ticketing, CRM and POS specialist platform ROLLER has shared its insights into visitor segmentation for theme parks and attractions - providing a detailed look at approaches, applications…
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IHRSA rebrands as the Health & Fitness Association
The International Health, Racquet and Sportsclub Association (IHRSA) has announced that it is to operate under the new name of the Health & Fitness Association - a modernisation that it…
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Singapore Prime Minister defends Taylor Swift concert deal
Singapore Prime Minister Lee Hsien Loong has defended the deal that saw the city become the only South-East Asian stop off for global singing star Taylor Swift during her worldwide The Eras…
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Life Fitness promotes Andrew Mahadevan to Chief Commercial Officer
Global fitness equipment leader Life Fitness has promoted Andrew Mahadevan, Vice President & Managing Director, to Chief Commercial Officer, effective 1st April. Mahadevan's…
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Saudi investment fund PIF announces ‘strategic partnership’ with ATP
Saudi Arabia's Public Investment Fund (PIF) has announced a ‘multi-year strategic partnership’ with the ATP, the global governing body of men's professional tennis -…
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EGYM and Virtuagym partnership delivers integration of club management software
Global fitness technology and corporate fitness leader EGYM has partnered with Virtuagym, a leading provider of All-in-One fitness coaching and club management technology. Overall, the…
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