News: Marketing
SeaWorld Entertainment announces corporate rebrand to United Parks & Resorts
US-based SeaWorld Entertainment has announced that - as of 12th February - its corporate name will change to United Parks & Resorts. In a statement the company said the new name change…
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IAAPA appoints Director of Operations for the Middle East
Having held its 2024 Middle East Trad Summit, the International Association of Amusement Parks and Attractions (IAAPA) has announced that it will be establishing a local office in Dubai and…
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Merlin Entertainments’ Scott O’Neil explains vision to be global leader in branded entertainment destinations
Merlin Entertainments Chief Executive Scott O'Neil has explained his vision for the company to be the "global leader in branded entertainment destinations and the greatest place to…
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World Athletics and Sony sign new sponsorship agreement
World Athletics and the Sony Corporation have announced a new three-year agreement that will see the electronics and entertainment giant sponsor World Athletics Series events from 2024 to…
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TCL extends Global Partnership with FIBA
Leading global intelligent technology company and world's top two TV brand, TCL, has extended its global partnership with FIBA, following a highly successful six-year collaboration…
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Technogym links with Tennis Australia as Australian Open fitness equipment sponsor
Tennis Australia has announced a sponsorship agreement with Technogym for the 2024 Australian Open. The partnership sees Technogym become the ‘Official Technical Fitness Equipment…
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Ras Al Khaimah welcomed record visitor numbers in 2023
In a year marked by unparalleled achievements, Ras Al Khaimah Tourism Development Authority (RAKTDA) has announced that the Emirate welcomed 1.22 million overnight visitors in 2023. This…
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Indian Premier League record 28% brand value growth with value now exceeding US$10 billion
A new report from leading brand valuation consultancy Brand Finance has revealed that the total combined brand value of Indian Premier League (IPL) cricket grew 28% to $10.7 billion through…
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