News: Marketing
Qiddiya Investment Company and Six Flags sign management agreement to operate two Saudi theme parks
Qiddya Investment Company has announced that it has signed a comprehensive management services agreement under which Six Flags Entertainment Corporation, North America’s largest…
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Qatar Airways marketing campaign showcases enhanced passenger experiences
Qatar Airways YouTube campaigns conducted over the last six months (August 2024 to January 2025) focus on strategic collaborations, technological advancements, and enhancing passenger…
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Japanese advertising agency Dentsu fined over Tokyo Olympics bid-rigging
Global marketing and advertising agency Dentsu has been fined 300 million yen (US$1.94 million) after admitting to rigging bid contracts for test events ahead of the Olympic Games in Tokyo…
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Katapult 2030 Trends Report charts future for themed entertainment industry
A newly released report from UK-based themed attractions, experiences and destinations design team Katapult has looked at how consumer behaviour megatrends will change the themed…
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Myzone establishes global industry advisory group
Jay Worthy, Global Chief Executive at Myzone, the leading heart rate monitoring fitness wearable brand, has assembled a global industry advisory group to provide the business with strategic…
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Singapore Tourism Board Oceania partners with global creative and marketing agency Komodo
Singapore Tourism Board Oceania has teamed up with global social media and influencer marketing agency, Komodo to launch the world’s first gamified TikTok travel miniseries, featuring…
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New Stats Perform report shows sports’ excitement about the transformative potential of AI
A newly published report has revealed that sports media organisations and sponsors are excited about the transformative potential of artificial intelligence on helping grow fans and…
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UTMB World Series partners with global trail running brand Aonijie
UTMB World Series has entered into an exclusive three-year partnership with Aonijie, a globally renowned brand specialising in trail running equipment. Aonijie will become the official…
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