News: Marketing
Elite women’s sport anticipated to generate over US$1 billion in revenue in 2024
Global consultants Deloitte anticipate women's elite sports to generate US$1.28 billion revenue in 2024 - marking the first time that annual global revenues for women’s sport will…
read more
The Fit Club rating system launches during Dubai fitness and wellness expo
Following successful launches in New York, London, Singapore and Sydney, The Fit Guide has marked its arrival in the Middle East, launching during the fitness and wellness expo Dubai Active…
read more
Saudi Tourism Authority partners with Huawei to boost Chinese tourism
The Saudi Tourism Authority last month signed a memorandum of understanding with Huawei Mobile Services and its advertising branch, Petal Ads to bolster the number of Chinese visits to the…
read more
WADA launches digital campaign highlighting benefits of training naturally and pitfalls of steroids
The World Anti-Doping Agency (WADA) has launched a new social media campaign under the tagline ‘Natural Is Enough’ inviting young people across Europe to join the ‘natural…
read more
AI to underpin growth of Middle East’s attractions and entertainment market
Members of the Middle East and North Africa Leisure and Attraction Council (MENALAC) are highlighting how a growing number of its member operators are using artificial intelligence (AI) for…
read more
WTM Global Report shows tourists favouring new experiences over sun loungers
Research from World Travel Market London 2023, the world’s most influential tourism industry event, has revealed that more holidaymakers are abandoning their sun loungers in favour of…
read more
DXFactor looks to drive fitness brand growth
Technology services company DXFactor is entering the Australian market offering its digital transformation expertise to the fitness market. Offering outcome-driven digital solutions that…
read more
Tourism and Events Queensland launch new campaign in China
Tourism and Events Queensland (TEQ) have launched a new brand platform - ‘A Beautiful Way to Be’- in China, the latest and final international market to be introduced to the new…
read moreSUBSCRIBE TO THE ASIAN LEISURE BUSINESS NEWSLETTER
Receive all the latest leisure news, product and event updates from across Asia when it launches later this year.
