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STRONG Pilates expands into Japan

STRONG Pilates expands into Japan
January 23, 2024

Australian fitness franchise, STRONG Pilates has announced its expansion into Japan, with plans to roll out 50 studios over the next five years.

STRONG Pilates Japan (SPJ) has been appointed the master franchisee, established by Chair and Chief EXecutive, John B. Boardman, with extensive experience and success in one of Asia’s most dynamic markets.

One of the fastest-growing fitness franchises in the world, STRONG Pilates has launched over 50 studios globally since 2019, including Australia, New Zealand, UK, Singapore and Canada with over 150 new studios in the pipeline including new growth areas across Asia, Europe and the USA.

The franchise network has seen an exceptional 350% YoY growth due to its high intensity, yet low impact format using the exclusive Rowformer (part rower, part reformer) and Bikeformer (part bike, part reformer) machines. In 2023, ClassPass©, the largest health club aggregator globally, ranked Pilates as the number one fitness genre in the world based on bookings.

Boardman believes STRONG Pilates will fulfil the growing demand for Pilates and HIIT training among the Japanese community and enthused “as the master franchisee for Japan we are thrilled to soon introduce the highly compelling STRONG Pilates brand, innovative workout, and forward thinking STRONG philosophy and lifestyle to the Japanese market. I believe the STRONG Pilates offering will have significant appeal to both females and males in Japan who are looking to enhance their fitness routine.”

The fitness format was founded by Australian duo Michael Ramsey (above left)  and Mark Armstrong (above right) who recognised the need to continually evolve with the global fitness community. Previously successful F45 franchise owners, they sourced and exclusively licensed the Rowformer and Bikeformer machines, developing programs to challenge both the cardio and Pilates enthusiast in a 45 minute session.

Ramsey and Armstrong share “Our focus is always on delivering a format which resonates with fitness enthusiasts around the world. STRONG Pilates offers cardio, flexibility, mobility, strength, HIIT training and mental fitness all in one so our members are continually challenged to meet their goals.

“We take great pride in expanding our global community and look forward to supporting the success of our master franchise partner, SPJ, as they grow the STRONG Pilates’ brand across Japan.”

STRONG Pilates currently has over 8,000 members in Australia, New Zealand, Singapore, UK and Canada, 350 instructors and 150+ locations confirmed to open across the globe.

To find out more about STRONG Pilates, visit

Images. Credit: STRONG Pilates

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