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STRONG Pilates continues expansion with Canada launch

STRONG Pilates continues expansion with Canada launch
September 4, 2023

Australian fitness franchise, STRONG Pilates is continuing its global expansion with the launch of its first studio in Toronto, Canada this November.

This marks the first of an expected 60 studios to launch in Canada over the next five years, joining over 100 studios confirmed across the UK, Asia, Canada, New Zealand and Australia.

The popular fitness franchise which combines low impact Pilates with high intensity cardio, most recently exploded into South East Asia in partnership with leading yoga studio, Yoga Movement, announcing 11 new STRONG studios in Singapore over the next three years.

In 2023 alone, STRONG opened three new studios in NSW including a flagship location in Sydney’s CBD, 11 studios in Western Australia and three studios in the UK led by former Australian cricketer, John Hastings.  

Currently more than 60% of Canada’s population exercise each day, with increasing demand for classes that combine functional movement with cardio. This signalled a strong entry point for the franchise, recognised for its unique format of part resistance pilates, part rowing and/or biking in a high-intensity 45-minute class via the purpose built Rowformer.  

STRONG Pilates co-founders, Michael Ramsey and Mark Armstrong share “Canada’s fitness industry is expected to grow by 171% by 2028 and in recent years, has attracted an influx of boutique fitness brands. This market presents an exciting opportunity for STRONG and with gym-goers looking at new fitness formats, we are certain there’ll be mass uptake.”

STRONG’s entry into Canada will be closely followed by expansion news on additional new territories in the coming months, with expansion into the US a focus for 2024.

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