Roller to highlight role of technology innovation in driving attractions industry experiences

August 21, 2023

Attractions industry software company Roller will this week be staging an online product spotlight that will reveal how the rising standard of online experiences is driving its product roadmap with the goal of reducing friction in the guest experience.

Committed to staying at the forefront of innovation, Roller is aware how technology is increasingly shaping guest interactions noting that "(our) understanding of the rising standard of online and self-service experiences (is driving it) to deliver technology that truly enhances the attractions industry.

This week's product spotlight, being held on 23rd August (continuing on 24th August in the Asia-Pacific region and USA), will see the unveiling of online account and online food and beverage features, focused on helping operators provide a superior online guest experience while helping them save time and boost spend per guest.

Roller's data reveals that one in every 10 bookings requires modification, costing venues considerable time and money in managing guest requests. Their data also showed that some venues receive up to 100 calls daily from guests wanting to change their bookings, resulting in unnecessary staffing costs.

Roller's online accounts feature can alleviate this pain point, giving guests the power to manage booking changes themselves while giving venue staff time back in their day to focus on higher-value guest interactions. As a self-service solution, this guest-centric management approach offers the opportunity to further reduce friction from guest experiences.

The company notes that food and beverage is a growing revenue stream in the attractions industry, and with the rising adoption of self-service experiences, venues are making the switch to online ordering to scale their food and beverage operations. Roller's integrated online food and beverage feature allows guests to conveniently place orders from their mobile device, eliminating the need to queue at the counter and minimising labor costs at the point of sale.

Businesses that adopt online ordering have been shown to increase spend per guest by approximately 30% and capture roughly three times more guest data.

Advising that this feature will provide a significant revenue opportunity for its customers, Roller Chief Product and Technology Officer, Rich Steers explains "we understand the difficulty our customers face trying to keep up with rising guest expectations while managing their venue day-to-day. Not only do self-service experiences give guests what they have come to expect, they also save staff precious time to tackle the myriad of other things on their to-do list.

"To help operators do just that, we're looking forward to releasing online accounts and online food and beverage in the coming weeks."

Click here to register for the product spotlight.

search ausleisure

AusLeisure

Latest News