Mindbody and Classpass 2024 Predictions Report advises that wellness is a top priority for global consumers

August 29, 2023

Exciting opportunities lie ahead for the fitness and wellness industry to grow, presenting new ways for brands to innovate and grow.

As reported by the newly released second annual Mindbody + Classpass 2024 Predictions Report, consumers now consider health, fitness and wellness to be an essential area for spending and that expenditure on these services and outcomes will continue to grow despite the global squeeze on disposable incomes.

The report charts consumer sentiment and outlines views from industry leaders regarding the wellness trends to expect in 2024, predicting six key trends for the year ahead are:

Strength training will retain its popularity
Beauty and wellness community events will become increasingly popular
Consumers will expect science-based, performance-proven products and services
The importance of sleep hygiene will continue to grow
Consumers will combine temperature therapies
Older adults and boomers will head to fitness facilities in greater numbers

The Mindbody + Classpass 2024 Predictions Report also compiles findings from a number of industry reports published over the past 12 months.

These include The Accenture Consumer Pulse Survey 2022, which analysed responses from 11,000 consumers in 16 countries, revealing that despite two-thirds (66%) of survey respondents saying they felt squeezed financially, 80% intended to maintain or increase their spend on areas related to health and fitness.

In relation to the prediction that "boomers will go boutique", the report says "in the coming years, we predict a growing number of boutique fitness offerings designed specifically for this vibrant age group.

"More than half of baby boomers say they prioritise wellness now more than ever and over a third see strength training as more important than other wellness activities."

This view was endorsed by Leah Seacrest, Vice President of Operations at USA-based franchised studio operator Regymen Fitness, who advised “there was a time when those aged 55+ might’ve been considered in the sunset stage of their life.

"But now they’re active, and want to continue to be active. They want quality of life, and they know exercise is part of that."

Rachelle Reed, Chief Health and Science Officer, at USA-based SWEATHOUZ added “more and more, consumers are looking for preventive wellness strategies that not only have short-term benefits but also long-term benefits.”

Click here to view the Mindbody + Classpass 2024 Predictions Report.

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