Life Fitness promotes Andrew Mahadevan to Chief Commercial Officer

March 4, 2024

Global fitness equipment leader Life Fitness has promoted Andrew Mahadevan, Vice President & Managing Director, to Chief Commercial Officer, effective 1^st April. Mahadevan's announcement follows the retirement of Frank van de Ven, current Chief Commercial Officer.

Since joining Life Fitness in 2015, Mahadevan has held various leadership roles across the Americas and Asia Pacific, overseeing key accounts and distribution businesses. He has led Life Fitness' Asia Pacific region as Vice President & Managing Director since 2019.

Jim Pisani, Chief Executive Life Fitness notes "Andrew has a proven track record of delivering exceptional value to our customers. He has extensive experience building high-performing teams, strengthening key customer partnerships across diverse end markets, and expanding Life Fitness' presence in high growth, emerging markets. Andrew will continue building on our industry-leading reputation for providing quality products and excellent service levels to our customers."

Since joining Life Fitness in 1996, Frank van de Ven has played an integral role in expanding the company's global business in EMEA and Asia Pacific as Vice President of International Sales. In 2022, he was named Chief Commercial Officer and extended his responsibilities to include global sales and marketing.

Pisani added "Within Life Fitness and throughout the fitness industry, Frank is well known as a leader and coach. We express our gratitude to Frank for his leadership, energy, and passion, as well as his invaluable contributions to Life Fitness."

Life Fitness will honour van de Ven for his leadership and service at the company's booth at IHRSA 2024 on 7^th March.

For more information about Life Fitness products and services, visit www.lifefitness.com.

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