Life Fitness announces new Chief Executive appointment

July 28, 2023

Global fitness equipment leader Life Fitness has announced the appointment of Jim Pisani as its new USA-based Chief Executive.

Pisani - has spent more than 25 years in the global outdoor, recreation and sports apparel sector - replaces Paul Stoneham in the role, who will now transition to the Life Fitness board as a senior advisor.

Pisani’s previous roles include Global President of Timberland, where he led the growth of a diverse brand portfolio that included Timberland, Timberland PRO, Kodiak, Terra and Dickies.

Pisani also served as President of VF Licensed Sports Group, where he oversaw the uniform and apparel licenses for Major League Baseball (MLB), as well as the apparel licenses for the National Football League (NFL, National Basketball Association (NBA), National Hockey League (NHL) and National Collegiate Athletic Association (NCAA).

He joins the Life Fitness from goods giant Newell Brands, where he was Chief Executive for the group's outdoor and recreation business.

Pisani will take over the responsibility for operations at the commercial fitness equipment company, which is looking to grow its presence across the global fitness market.

Commenting on his appointment, Pisani advised "I'm excited to partner with our team to execute on the company's next phase of growth.

"We'll continue to deliver on our industry-leading reputation for quality and innovation to provide exceptional products and excellent service levels to our customers."

The company's portfolio of commercial and consumer fitness equipment brands includes Life Fitness, Hammer Strength, Cybex, ICG, and SCIFIT.

Life Fitness is a portfolio company of KPS Capital Partners a family of investment funds with approximately US$12.7 billion of assets under management.

Image: Jim Pisani. Credit: LinkedIn/Jim Pisani

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