Ian Mullane

About the author

Ian Mullane

Chief Executive, Keepme

Ian Mullane is the founder and Chief Executive of Keepme, an AI-based revenue acceleration CRM for fitness operators.

With a career that has seen him work with some of the biggest players in the FinTech including his position as Chief Operating Office at Sungard, Ian was also the owner/operator of the fitness business Vanda in Singapore for more than a decade.

He is also the author of The Fitness Future: Rules of Engagement, a white paper on the future of the fitness industry.

An economist from training, Ian also holds a Masters in marketing.

Five sales tips to turbocharge gym and fitness club conversion rates

As anyone who works in gym sales will tell you, there’s often something of a chasm between what prospects say they’re going to do and what they actually end up doing.…

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Mar 13, 2022 Ian Mullane Billing / Features / Fitness / Marketing / Technology /


How confident can fitness businesses be in AI predictions?

I am often asked about the accuracy of AI - how confident we can be in its predictions. It’s understandable. Operators are, after all, being asked to move away from an expertise-led…

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Sep 12, 2021 Ian Mullane Billing / Fitness / Marketing / Technology /