Looking to attract international visitors to the upcoming Asian Games, organisers in the Chinese city of Hangzhou have released Asian Games Gift Packs.
To be distributed through a series of sweepstakes, the gift packs are a part of a digital tourism campaign launched in June to inspire visitors to travel to China to visit the ‘City of Living Poetry’.
Winners of the first and second sweepstakes have the opportunity to win 100,000 Asian Games tickets.
International visitors had to register through the Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism, while domestic tourists could search ‘Asian Games’ on the Alipay platform.
They then had to click into ‘One Pass’ in the Smart Hangzhou 2022 mini programme in the app.
Domestically, gift packs could also be accessed through the Fliggy app, Hangzhou Residents app and Discover Hangzhou mini program.
Each gift pack includes a seven-day complementary Hangzhou subway pass, free tickets to 48 tourist attractions and a prepaid phone card worth 100 Chinese yuan US$14). Attractions include the Xixi National Wetland Park and Thousand Island Lake.
Winners can use the ‘One Pass’ QR code in Alipay to take the city’s underground transport system, enjoy sight-seeing at various scenic spots and explore the Asian Games host city.
The ‘One Pass’ mini program is also aiming to streamline access to tourist attractions, public transport and museum reservations through a unified QR code.
The 19th edition of the Asian Games was scheduled for September last year, but ongoing COVID-19 concerns in China saw the multi-sport event rescheduled to run from 23rd September to 8th October.
Image credit: Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism.
About the author
Nigel Benton
Co-founder/Publisher, Australasian Leisure Management
Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia and New Zealand’s only magazine for professionals in all areas of the leisure industry. Having established the magazine in 1997, shortly after his relocation to Australia, he has managed its readership rising to over 11,500 and its acceptance as the industry journal for professionals in aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues.
In 2020, he launched the new Asian Leisure Business website.
Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.
Click here to connect with him via LinkedIn.
Read more from this author
Related Articles
3rd August 2023 - Inclusion in Asian Games to play pivotal role in promoting esports culture and participation
1st August 2023 - Hangzhou Asian Games set to run from 23rd September to 8th October
30th July 2023 - Impressive Opening Ceremony for Chengdu 2021 FISU World University Games
27th July 2023 - Chengdu ready to hold successful FISU Summer World University Games
5th May 2023 - Southeast Asian Games open in Phnom Penh
20th February 2023 - OCA to invite Russia’s gymnastics and wrestling federations invited to Asian Games
2nd September 2022 - World Athletics announces postponement of Nanjing’s World Indoor Championships to 2025
21st July 2022 - Hangzhou Asian Games venues open as new fitness spaces to the public
20th July 2022 - Hangzhou’s postponed Asian Games rescheduled for September 2023 start
16th May 2022 - Covid-hit China relinquishes hosting rights for 2023 AFC Asian Cup
6th May 2022 - OCA announces postponement of Hangzhou’s Asian Games
26th April 2022 - Squash Court design implements sustainable concept of Hangzhou Asian Games
4th April 2022 - Organisers advise of completion of all venues for 19th Asian Games Hangzhou
19th January 2022 - CAA China engaged to supply venue management skills at Hangzhou Sports Park
13th January 2022 - Refurbishment completed on key venues for Hangzhou 2022 Asian Games hosting
16th December 2021 - New venues complete for 19th Asian Games as Hangzhou announces ‘zero-waste’ event
6th December 2021 - Dates confirmed for 2022 Southeast Asian Games
8th November 2021 - Esports to feature as medal sport at Asian Games Hangzhou
29th October 2021 - Alibaba Sports secures 15-year operation and management contract for Hangzhou Asian Games venues
19th October 2021 - Vietnam’s rescheduled Southeast Asian Games to be held in May 2022
1st March 2021 - OCA and AESF sign partnership agreement for 2022 Asian Games
18th December 2020 - OCA says esports will ‘add value’ to future Asian Games
16th December 2020 - Olympic Council of Asia awards Asian Games hosting to Doha in 2030 and Riyadh in 2034
18th March 2020 - Preparations recommence for Hangzhou’s 2022 Asian Games hosting
