Xponential Fitness looks at Japan expansion with master franchise agreement for Pure Barre and YogaSix
USA-based Xponential Fitness has announced the signing of a master franchise agreement in Japan for Pure Barre and YogaSix with Sunpark Co. Ltd., their current master franchisee for StretchLab.
The deal, which sees Sunpark commit to open a minimum of 50 Pure Barre and Yoga Six franchised studios in Japan, brings Xponential’s brand count in Japan to seven, the largest count of brands outside of North America, following previous agreements for Club Pilates, CycleBar, Rumble, AKT, and StretchLab.
The Master Franchise Agreement with Sunpark - a multi-brand operator and global franchisor of more than 100 restaurants, entertainment concepts, and fitness centres - follows their recent launch of StretchLab, with their first location opening in Tokyo in July 2023.
Advising of the deal, Xponential Fitness Chief International Development Officer, John Kersh stated "Xponential looks forward to continued strong growth in Japan with the planned 2024 launch of Pure Barre and YogaSix with our valued Master Franchisee Sunpark Co. Ltd.
"Sunpark’s track record of expansion in Japan and Asia with multiple restaurant brands blends well with Xponential’s extensive experience in boutique fitness. We are excited to expand into a new, multi-brand relationship with Sunpark."
Led by founder and Chief Executive Ken Takagi, Sunpark operates not only in Japan but also in Singapore, Thailand and the USA with significant real estate and development experience.
Takagi, a respected entrepreneur who has now set his sights on the wellness space, noted "the fitness and wellness sector is still in its infancy in Japan.
"We believe the time is right to build on our successful launch of StretchLab by introducing Pure Barre and YogaSix to the market and continue tapping into the strong consumer demand for health, wellness and fitness."
The agreement marks the first expansion of Pure Barre into Asia and the continued expansion of Xponential Fitness brands globally.
The company now has eight of its brands’ studios operating or in development in 23 countries across North America, Europe, Asia, the Middle East and Australia.
Image credit: Pure Barre.
Related Articles
8th December 2023 - Weight Loss Clinics acquired as Xponential Fitness business model questioned
8th July 2023 - Xponential Fitness responds to critical report
3rd May 2023 - 2023 Entrepreneur lists sees Xponential Fitness make a strong showing
26th April 2023 - Xponential Fitness agrees StretchLab Master Franchise Agreement for Japan
3rd April 2023 - Xponential Fitness reports 58% increase in revenue for 2022
13th February 2023 - UBX fitness brand announces plans to open more than 145 gyms in Japan
6th December 2022 - Xponential Fitness announces Japanese master franchise agreement for Rumble and AKT brands
21st October 2022 - Xponential Fitness secures Master Franchise deal in Kuwait for its fitness brands
2nd August 2022 - Xponential Fitness signs master franchise agreement for CycleBar to operate in Japan
29th April 2022 - Xponential Fitness recognised for franchise ‘deal of the year’ with acquisitions of Rumble and BFT
2nd July 2021 - Xponential Fitness files with US authorities for initial public offering
17th February 2021 - Japan’s fitness industry faces up to post-Coronavirus lockdown challenge
18th January 2021 - What Does Japan’s Low Birth Rate Mean For Its Fitness Industry?
1st September 2020 - Traditions and working culture an obstacle to fitness club growth in Japan
11th March 2020 - Snap Fitness franchisor announces plans for 300 locations in Japan
28th June 2018 - Japan’s fitness industry adapts to ageing demographics
28th June 2016 - Architectural ‘reinvention’ of the modern fitness club at Japanese facility
30th April 2016 - Orangetheory Fitness signs deal for 70 studios in Japan
