Wexer partners with Livewire to deliver enhanced fitness content

February 8, 2024

Wexer, the leading global provider of fitness technology and wellness content solutions, has partnered with renowned producer Livewire, a Dubai-based leader in B2B fitness content creation known for its high-quality, engaging, and dynamic workout videos.

Livewire is launching on the Wexer platforms with over 150 workouts to pick from, as the library will grow to feature more than 350 state of the art production and workouts.

Livewire Production is a global leader in B2B fitness content creation, specialising in high-impact green screen solutions. Livewire Production empowers partners to enhance their online presence with visually compelling fitness content.

Livewire Production leverages green screen technology to create dynamic and immersive backgrounds, elevating the visual appeal of fitness content. This innovative approach enhances engagement and stands out in a crowded digital landscape.

Morten Andersen, Wexer Head of Content notes “Livewire have perfected the art of the studio workout. The look and feel of both the studio and the backgrounds using green-screen technology ensures a modern brand value, which we’re excited to offer on the Wexer platforms.”

Livewire takes pride in their history of owning and operating multiple elite boutique fitness clubs. Commitment to quality is reflected in every workout designed, ensuring they are not only effective but also make a tangible difference in your physical fitness.

Tailored to be accessible for all fitness levels, the workouts focus on technique and form, providing a welcoming environment for beginners and incorporating innovative, dynamic elements to engage even the most advanced fitness enthusiasts.

Andersen adds “You can’t beat experience and Livewire join Wexer with an abundance of experience from delivering both live and virtual workouts. It really shows in the workouts and we’re excited to bring this onto the platform.”

Talent
Livewire's roster of talent features hand-picked instructors from across the globe, including regions such as the US, Europe, South Africa, and Canada. The trainers are not only recognised for their significant coaching experience and accolades but also for their ability to connect with participants through the camera lens. Housed in the state-of-the-art production studio in Dubai, UAE, they receive specialised training under the guidance of industry leaders. This ensures that every Livewire workout is not just physically rewarding but also an exceptional viewing experience.

Andersen shares “Teaching on camera is not easy and if anyone is to immerse themselves into a virtual workout, the trainer plays a critical role. I’m really impressed with the trainers from Livewire and I’m sure our users will notice how confidently and safely the workouts are delivered.”

Experience
Andersen continues “Working out should also be about variability and trying new things. Livewire will bring depth and width into the Wexer library that will benefit our partner clubs and users tremendously.”

Livewire's classes are designed to challenge and improve your fitness, all while keeping you thoroughly engaged and entertained. With flexible class durations ranging from a quick 5-minute burst to an intensive 30-minute session, you have the freedom to tailor your workout to your schedule. Whether you're looking for a brisk workout or a more prolonged challenge, Livewire accommodates your needs with over seven diverse modalities, including HIIT, Yoga, Strength Training, Pilates, and more.

For more information about Wexer and Livewire

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