AusLeisure

Global sports marketing agency SPORTFIVE has appointed Venu Nair as President of its new global cricket division and Managing Director of South Asia and Middle East. He will be based out of SPORTFIVE'S newly opened Dubai office and report to SPORTFIVE APAC President, Seamus O'Brien.

In his previous roles within the industry, Nair oversaw relationships with key industry sector clients including sport governing bodies International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket South Africa (CSA), Sri Lanka Cricket (SLC) and numerous prominent global brands and media groups together with many leading athletes, including the legendary Sachin Tendulkar. He led the brand advisory, golf and football businesses in the South Asia region.

Seamus O’Brien, President APAC, SPORTFIVE advised “we are delighted that Venu has joined our senior leadership team in APAC. His in-depth local market knowledge and experience over many years, will undoubtedly help us forge new relationships and opportunities as we look to expand our footprint again within this key region.”

Nair enthused “I'm excited to step into the role of leading growth for SPORTFIVE across all sectors of our business throughout South Asia and the Middle East. Working with my colleagues in the region I'm looking forward to building on the foundations laid by the global leadership team and taking the business to the next level in one of the most rapidly developing sport business regions of the world.”

Related Articles

30th June 2023 - World Aquatics partners with sports marketing agency SPORTFIVE to enhance broadcast coverage

15th May 2023 - SPORTFIVE appoints Seamus O’Brien as President, APAC

3rd November 2022 - Animoca Brands partner with SPORTFIVE to launch first NFT digital collectibles for ASEAN football

19th October 2022 - Leading Esports Organisation Gen.G launches multi-year alliance with SPORTFIVE

24th February 2021 - SPORTFIVE launches new global golf strategy