Toyota acquires naming rights for new Tokyo arena

September 12, 2023

Karen Sweaney

A new arena in Tokyo’s Odaiba Aomi area, scheduled to open in 2025, has been named Toyota Arena Tokyo.

Toyota Motor Corporation (Toyota), Toyota Fudosan Co., Ltd. (Toyota Fudosan), and Toyota Alvark Tokyo Corporation (Toyota Alvark Tokyo) announced the acquisition of the naming rights for the new arena which has been developed by the three companies.

After its opening, the next-generation multi-purpose arena will be operated by Toyota Alvark Tokyo. The arena will serve as the home court of the Toyota Alvark Tokyo, a member of the professional basketball B. League and accommodate a variety of sports and other events.

The arena will stage indoor sports such as volleyball and table tennis, urban sports, parasports, e-sports, and more to spread the appeal of sports.

The project also aims to create the next generation of sports experiences by introducing a variety of new ways to enjoy spectating, as well as cutting-edge technology.

Built under the concept of "discovering potential together!", the Project is intended as a place where a wide range of potentials are integrated and unleashed, particularly in the areas of sports, mobility, and sustainability, in cooperation with various partners.

In addition to reducing waste within the arena and contributing to the vitality of the community with two on-site parks, the arena is currently the first in Japan under review for LEED* certification. 'Aomi' in Japanese means 'blue sea' and this arena will be designed together with the community and visitors for a sustainable lifestyle that includes recycling and reuse to help restore the blue sea.

The arena project site is located on the east side of the former site of Palette Town, a large-scale commercial facility that closed 31^st August 2022, within walking distance from Tokyo Teleport Station on the Rinkai Line and Aomi Station on the Yurikamome Line and with easy access from Haneda Airport and Shinagawa Station.

The name of the arena reflects Toyota's gratitude to sports and athletes who bring us courage and energy and its desire to continue supporting those who push the limits of sports and expand potential from the Project's location in Tokyo to all of Japan, and from Tokyo to the rest of the world.

The new arena logo features a silhouette (oval shape) of the main arena and a façade design (drape shape) as motifs. This design expresses the wide range of potentials that the arena will bring to the future, a feeling of dynamism, and the growing excitement of its visitors.

For more information on the project go to www.alvark-tokyo.jp/a_arena/

Images. Renders for Toyota Tokyo Arena (supplied)

About the author

Karen Sweaney

Co-founder and Editor, Australasian Leisure Management

Artist, geoscientist and specialist writer on the leisure industry, Karen Sweaney is Editor and co-founder of Australasian Leisure Management.

Based in Sydney, Australia, her specific areas of interest include the arts, entertainment, the environment, fitness, tourism and wellness.

She has degrees in Fine Arts from the University of Sydney and Geological Oceanography from UNSW.

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