Strategic Partnership announced between Core Health and Fitness and eGym

December 6, 2023

Aimed at transforming the cardio workout experience, a strategic partnership has been announced between germany-based fitness technology leader eGym and Core Health and Fitness - home to Star Trac and StairMaster commercial fitness products.

The collaboration brings together eGym's cutting-edge fitness technology and Core’s innovative cardio equipment to provide gym-goers with an unparalleled workout experience.

As part of their dynamic partnership, eGym and Core will work closely together on a state-of-the-art cardio integration that was recently kicked off by both product teams and is expected to launch early next year. The integration is part of Core's launch of the next-generation Android-based Star Trac and StairMaster cardio displays, combined with eGym's advanced software to provide gym members seamless connectivity and real-time data tracking.

Both eGym and Core Health and Fitness are committed to pushing the boundaries of innovation and excellence in the fitness industry. This partnership represents a significant milestone in their shared mission to provide individuals, gyms, and fitness facilities with the tools and technology necessary to achieve optimal results for both their business and their members.

Beyond the corporate alliance, this partnership is uniquely fortified by the personal and long-standing relationship between Core's newly appointed Chief Executive, Bryan K. O’Rourke, and eGym's Chief Product Officer, John Ford. Both serve on the Fitness Industry Technology Council's board and have collaborated over many years.

The shared enthusiasm of O’Rourke and Ford for fitness and technology first sparked a kinship that has grown in tandem with their respective business ventures, sharing insights and visions that have significantly contributed to the natural synergy between Core and eGym.

O’Rourke shared "the partnership with eGym is much more than a business venture; it's a culmination of years of mutual respect and shared aspirations. John and I have always been aligned in our mission to elevate fitness experiences through innovation.

"This partnership is a testament to that bond. In addition, I have had a chance to develop a great relationship with eGym’S CEO Philipp, who I greatly admire."

Philipp Roesch-Schlanderer of eGym mirrors this sentiment noting "our relationship with Bryan and Core Health & Fitness is built on a foundation of trust and common goals. We've always admired their dedication to excellence, and it's an honour to bring our collective vision to life through this partnership."

Core Health and Fitness are home to brands including StairMaster, Nautilus, Throwdown, Star Trac, Schwinn, and Wexer and offer a combination of equipment, trainer education, and digital fitness solutions. Core also provide financing options and a variety of partner connections that can build out your entire facility, no matter the size.

eGym is a global fitness technology leader providing fitness and health facilities with intelligent workout solutions. eGym enables gym owners and operators to leverage a fitness technology ecosystem that delivers a fully connected workout experience for exercisers and drives measurable business and health outcomes on and off the fitness floor.

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