Sportec 2018 offers view of sports and fitness industry opportunities in Japan

July 24, 2018

With Japan to stage the Rugby World Cup in 2019, the Olympics and Paralympics in 2020 and as the world's sixth largest fitness market (in terms of revenue), the nation's SPORTEC exhibition and convention will, from tomorrow, present a view of its fitness, recreation and sport market.

Being held at the Tokyo International Exhibition Centre from Wednesday 25th to Friday 27th July, SPORTEC is the major exhibition showcasing Japan’s fitness, recreation and sport market.

The Japanese Government is looking to expand its fitness, recreation and sport sectors, along with related industries such as wellness and sports tourism from 500 billion yen (US$4.5 billion) in 2015 to 1.5 trillion yen (US$13.5 billion) by 2025.

With massive potential for the expansion of sports and the health related markets, since 2015, SPORTEC has showcased key opportunities for fitness, recreation and sport growth.

The three-day event also includes more than 200 professional seminars and events including a special collaboration with the International Health, Racquet and Sportsclub Association (IHRSA).

The SPORTEC/IHRSA Management Seminars features three inspiring international speakers:

• Chris Stevenson of Stevenson Fitness - delivering on Studio Strategies and Member Experience (two presentations),

• Dr Paul Bedford, Managing Director of Retention Guru Ltd - speaking on Club Operating Models and Retention Strategies (two presentations), and

• Justin Tamsett (pictured), Owner and Managing Director, Active Management - addressing Attracting Millennials and International Sales Best Practice (two presentations).

Introducing his presentation, Australian Tamsett explains "the Japanese Millennial is one of the gloomiest demographics as they foresee their future to be helping keeping the aging population alive – more than 27% of the Japanese population is over 65 and this expected to rise to over 35% by 2050.

"As a result, the Millennials are saving their money and not joining gyms.

"In (my) session (Millennials: How Do We Attract Them Into Our Clubs) we’ll analyse the different age demographics in the Japanese market and how we can market to them to generate us qualified leads. We’ll look at their behaviours and their interests in order to develop a marketing strategy.

In his session International Best Practices for Sales in 2018, Tamsett will present a clear understanding of best practices for the sales journey – from lead to sale.

Japan External Trade Organisation
For sporting potential exporters to Japan, the Japan External Trade Organisation (JETRO) has produced a Market Report: Business Opportunities related to the Olympics and the Paralympics.

Click here to view the document.

For more information on Sportec Japan click here to view event details in the Australasian Leisure Management industry Calendar.

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