SeaWorld Entertainment announces corporate rebrand to United Parks & Resorts
US-based SeaWorld Entertainment has announced that - as of 12th February - its corporate name will change to United Parks & Resorts.
In a statement the company said the new name change will unite its portfolio of seven brands across 13 theme parks in the USA and Abu Dhabi.
However, the attractions’ parent company will change its name, SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island and Aquatica parks will all keep their names.
Explaining the renaming, SeaWorld Entertainment Chief Executive, Marc Swanson stated “our new company name, United Parks & Resorts Inc., better reflects that we have been, and will continue to be, a diverse collection of park brands and experiences.
“Each of our iconic parks - including the four SeaWorld parks in Orlando, San Antonio, San Diego and Abu Dhabi - will continue to operate under the same names our guests know and love.”
Swanson went on to say “what also remains unchanged is our deep commitment to creating experiences that matter for our guests and inspiring them to help protect animals and the wild wonders of the world.”
As part of the name change, the company’s main website and investors website will become UnitedParks.com and UnitedParksInvestors.com on 13th February.
SeaWorld has recently filed plans for two new hotels near its Orlando, Florida, USA while SeaWorld Orlando is set to open the new Penguin Trek coaster later this year.
Swanson added “as we mentioned last quarter, we are refining our design planning on our first hotels, and we expect to begin opening in 2026.”
Sea World on the Gold Coast, one of Village Roadshow Theme Parks’ attractions, has no affiliation or commercial links with United Parks & Resorts/SeaWorld Entertainment.
Images: SeaWorld Abu Dhabi (top, credit: Shutterstock) and the Manta rollercoaster at SeaWorld Orlando, Florida, USA (below, credit: United Parks & Resorts).
Related Articles
1st February 2024 - Launch of new training programs for surf and theme parks
16th January 2024 - International Theme Park Services enhances its training techniques
15th January 2024 - French theme park commences trials for immersive theatre experience in Shanghai
12th January 2024 - Asian and Australian theme parks set to open new rides
6th January 2024 - MENALAC launches 2024 industry awards
18th December 2023 - Ardent Leisure announces new branding as Coast Entertainment Holdings
4th December 2023 - Theme park innovator John Menzies named Gold Coast Business Excellence Hall of Famer
23rd November 2023 - China’s major theme parks experience declining visitation in 2022
20th October 2023 - Global attractions report shows theme parks, waterparks and museums heading towards full recovery
24th May 2023 - SeaWorld Abu Dhabi gets official opening
20th April 2023 - IAAPA positive about state of the global attractions industry
8th February 2023 - SeaWorld marine research centre opens on Abu Dhabi’s Yas Island
18th October 2022 - Global attractions attendance report reveals 2021 as a year of recovery
20th September 2022 - Miral announces that SeaWorld Abu Dhabi will open next year
24th September 2021 - Global attraction attendance report shows industry resilience in 2020 and the beginnings of recovery
1st March 2018 - Mounting losses see departure of SeaWorld Entertainment Chief Executive
6th October 2017 - Speculation rises over prospective Merlin takeover of SeaWorld
29th June 2017 - SeaWorld Entertainment releases inaugural corporate responsibility report
26th April 2017 - Zhonghong Group buys 21% stake in SeaWorld with plans to bring brand to China
3rd February 2017 - IAAPA looks at global expansion with appointment of SeaWorld’s Doug Stagner
30th January 2017 - SeaWorld to open on Abu Dhabi’s Yas Island
22nd March 2016 - SeaWorld USA to move away from killer whale shows
