Radisson Hotel Group expands partnership with Philippines-based SM Hotels & Conventions Corp

May 5, 2023

Radisson Hotel Group has embarked on the latest phase of its expansion strategy in the Philippines, with the signing of a Master Development Agreement for the Park Inn by Radisson brand, with SM Hotels & Conventions Corp (SMHCC). for 14 new hotels across the country over the next five years.

The agreement will expand the Radisson Hotel Group portfolio to 20 hotels by 2028.

SMHCC develops and manages the hotel and convention properties of SM Prime Holdings, Inc. (SMPH), one of the largest integrated property developers in Southeast Asia.

This latest agreement builds on the long-term partnership between these two forward-thinking companies, which commenced in November 2010 with the launch of Radisson Blu Cebu and the opening of five Park Inn by Radisson hotels over the last decade.

As part of the strategic alliance, both Radisson Hotel Group and SMHCC drive the expansion of its Philippines portfolio through the Radisson Blu, Radisson and Park Inn by Radisson brands, which will be built alongside its integrated property developments with SM Malls. This growth will be primarily fuelled by the Park Inn by Radisson brand, where SMHCC has the exclusive development rights for a five-year term to expand the brand across the nation.

Park Inn by Radisson is the group's midscale to upper midscale brand that offers owners a value engineered real estate proposition providing a unique experience to its guests based on smart design, communal open spaces and well-equipped amenities that helps guests Feel Good.

The brand was introduced to the Asia Pacific region for the first time in March 2013 in partnership with SMHCC with the opening of Park Inn by Radisson Davao, which recently celebrated its 10th anniversary. In the past decade, five Park Inn by Radisson hotels have opened their doors, introducing this contemporary brand to key urban centers including Bacolod City, Clark, Davao City, Iloilo City and Quezon City.

Under current development is the 516-room dual-branded property in Cebu City under the Radisson and Park Inn by Radisson brands, which is scheduled to open its doors in 2027, providing a diverse range of accommodation for travelers visiting the Central Visayas region's largest city. The properties will be part of an integrated development adjacent to the cutting edge SMX convention centre and SM Seaside Arena as well as the SM Seaside City Cebu Mall, a 147-meter tall Seaside Tower and a church.

Image shows the signing of the Radisson/SMHCC agreement (from left): Radisson Hotel Group (RHG) APAC Chief Development Officer, Ramzy Fenianos, RHG Chief Executive, Federico González; SMHCC President, Elizabeth Sy and SMHCC Executive Vice President, Peggy Angeles.

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