Partnership announced between Technogym and IRONMAN
Technogym has been announced as the official global fitness equipment partner for IRONMAN which see the partnership including Technogym’s involvement with the IRONMAN World Championships and Virtual Racing Series events.
The partnership will debut with the recently announced IRONMAN® Virtual Racing™ (VR™) Series that will be offered through the IRONMAN Virtual Club, an innovative web-based platform that allows athletes to train and compete from anywhere around the world, while earning activity-based points and engaging with the community.
The partnership also includes Technogym’s involvement with the 2020 IRONMAN World Championship in Kailua-Kona, Hawai’i, as well as the 2020 IRONMAN 70.3 World Championship in Taupō, New Zealand, scheduled for October and November, respectively.
The IRONMAN Group President and Chief Executive, Andrew Messick advised “Technogym has developed a wide range of state-of-the-art smart fitness equipment that provides exceptional indoor training solutions for our athletes. We are proud to welcome Technogym as part of the IRONMAN Virtual Racing Series as we provide a competitive series to our athletes during these unprecedented times.
Technogym Founder and Chief Executive, Nerio Alessandri added “over the years we have been working alongside the world’s best athletes and sport events. Today, we are delighted to announce our partnership with IRONMAN, one of the most vibrant and passionate communities in the world of sport.
“Technogym will provide to IRONMAN athletes a complete training solution made of the best and most accurate equipment in order to enjoy a personalised training program anytime and anywhere: at home, at the gym or at hotels during race time.”
Founded in 1983 in Cesena, Italy, Technogym has become a world leader in cardio, strength and functional equipment combining world-class technology with innovative designers, such as world-famous architect and industrial designer Antonio Citterio. The company has been the Official Supplier to the last seven Olympic Games and has been appointed for the next Olympic Games in Tokyo as well. More than 50 million people globally train with Technogym equipment on a daily basis.
Through the new partnership, IRONMAN athletes will receive unique access to Technogym’s range of treadmills, smart trainers, exercise bikes, group cycling bikes, rowers, wellness tools and upper body trainers.
The IRONMAN Group, Chief Merchandise Officer, Jennifer Mocerino enthused “we are delighted to welcome Technogym to the growing family of IRONMAN partners.
“Technogym is globally renowned for its innovative design, dedication to sports and determination to help athletes achieve their goals. All of us at IRONMAN are looking forward to introducing Technogym to our athletes through our various events and the exciting new IRONMAN Virtual Racing Series.”
For more information on Technogym, visit www.technogym.com.
For more information on the IRONMAN brand and global event series, visit www.ironman.com.
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