NFL announces General Manager appointments to lead growth in Australia along with the UK
The NFL announced that Charlotte Offord and Henry Hodgson, key figures in the NFL's international marketing activities, are being appointed as General Managers for Australia and the UK.
Offord will move from her current role as the NFL UK’s Senior Director of Marketing to drive business in Australia and New Zealand.
Reporting to Damani Leech, Chief Operating Officer, International, she will be the league's first full-time employee in Australia.
Former Vice President of International Marketing, Hodgson, will lead the NFL's UK business, reporting to Brett Gosper, Head of Europe and UK.
Commenting on the appointments, Leech explained “international is one of the league's fastest-growing business areas and a key strategic priority.
"Within that we have identified two leadership positions that will play a critical role in our future success and development of our sport. Hodgson and Offord have proved themselves as talented, creative individuals and we are excited about the opportunities for growth in their respective areas that these appointments create."
Offord’s new role establishes the league's first on-the-ground presence in one of its fastest-growing emerging markets, where she will play a key role in driving fan growth, football development and supporting on revenue generation.
Looking forward to her career move, she notes “having been a part of the NFL's development in the UK for the past 10 years, I am excited to be taking on this opportunity to drive further fan growth and football development across these markets.
"Australia and New Zealand are both countries that already have a rich sporting culture, so I am looking forward to bringing sports fans in these territories closer to the game of American football."
In Hodgson’s new role, he will have overarching responsibility for the successful delivery of NFL UK's strategic priorities, including fan growth, maximizing live games, the overall development of the sport and supporting continued commercial growth in the UK.
Hodgson and Offord will begin their new roles in July 2022.
Related Articles
6th April 2022 - Sport data experts Nielsen acquired by private equity group
28th March 2022 - Post-Olympic legacy project to deliver new global destination for sport, culture and events in Seoul
22nd March 2022 - World Athletics President warns that transgender athletes pose risk to integrity of women’s sport
4th February 2022 - NFL legend Brett Favre involved with Melbourne trials of world-first concussion treatment
22nd December 2021 - MyVenue named POS solution at venue set to host Super Bowl in 2023
18th November 2021 - NBA to play preseason games in Abu Dhabi in October 2022
21st September 2021 - New PwC survey reveals state of the Global Sports Industry
8th July 2021 - New Centre for Sport and Human Rights looks to address global sport’s human rights crisis
25th February 2021 - NBA Sacramento Kings access sport technology advances through partnership with Australian Catholic University
16th February 2021 - Global Sports Week focusses on challenges facing world sport
10th February 2021 - Super Bowl LED lighting supplier enters Australian market
1st October 2020 - Global sports survey shows impact of COVID-19 pandemic
20th May 2020 - Global sports sponsorship market predicted to fall by 37% this year
1st May 2020 - Coronavirus has multi-billion dollar negative impact on global sport
25th October 2019 - China blacks out coverage of opening games of NBA season
2nd October 2019 - Former NBA star heads new Brisbane Bullets ownership group
11th July 2019 - Former NBA stars purchase ownership stake in South East Melbourne Phoenix
20th August 2018 - NFL draft event to be held on the Gold Coast
8th February 2018 - The smart strategy behind Tourism Australia’s ‘Croc Dundee’ Super Bowl pitch to the Americans
14th November 2016 - NFL partners with NEXTVR to offer virtual sport experience
2nd June 2015 - NFL set to host New Zealand games in Auckland and Wellington
