MotoGP hits a new social media milestone with 50 million followers

November 10, 2023

MotoGP™ has reached another milestone with 50 million fans across social and digital platforms – up from last season’s 40 million - marking a stunning 25% increase in followers.

The road to 50 million has been paved with more live content, more graphic content, more ways to interact and more ways to get the very best the Championship has to offer.

As with their experience at the circuit, MotoGP™’s social media is about bringing the sport – and the riders – closer to fans than ever before, from rider parade collabs with fans around the world to broadcast channels delivering curated content directly to every follower.

On WhatsApp, they send the best bits of news to more than four million fans, making MotoGP™ the proud owner of one of the biggest channels in sport. Globally.

They have also put the riders on the other side of the camera as one of the grid plays photographer on the parade, creating galleries of everything from the artistically lacking yet visually entertaining to a fair few shots they’re sure they could be professionally accredited for. Fans can get creative too, with two new Snapchat Lenses and two new TikTok filters launched in the last two seasons.

Inside the Paddock and the Grid Walk is now also available on TikTok and Instagram as followers around the world get to tune in for some true behind the scenes sneak peeks, getting everyone in gear for both the Tissot Sprint and the Grand Prix race. Those newer to the sport can also take deeper dives thanks to an incredible range of playlists on YouTube, including tech videos, explainers, historic races and incredible documentary series.

Sponsored, organic content has also grown as some of the sport’s biggest partners get social, and there are more challenges and ways for fans to interact across the board as brands reach out to that audience of more than 50 million – delivering high value content with high production value too.

50 million is also only part of their wider ecosystem, with riders, teams and MotoGP™ official channels together creating a community of more than 120 million – a truly global audience with reach into the billions.

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