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MotoGP and AWorld launch new fan engagement project for sustainable action

MotoGP and AWorld launch new fan engagement project for sustainable action
September 22, 2023

MotoGP™ has begun a new collaboration with AWorld encouraging MotoGP fans to take individual sustainable actions.

MotoGP fans around the world are being encouraged to join the new MotoGP "Making a Difference" Challenge. AWorld is the official app chosen by the United Nations to support the ActNow campaign aimed to inspire people to act for the Sustainable Development Goals.

"MotoGP™ Challenge: Making a Difference” is a fan engagement project aimed at achieving 500,000 positive actions between its launch on the 19th of September and conclusion on the 26th of November. These fan-logged actions will contribute to a 'collective' prize, a donation from MotoGP™ to its official charity Two Wheels for Life, at the same time as offering the highest-ranking fans some incredible prizes. The top prize is two MotoGP VIP Village™ passes for a 2024 Grand Prix.

Fans take part by downloading the AWorld app, joining the MotoGP™ Racing Together team and the MotoGP™ Making a Difference challenge. They can then log their individual actions, learn more about sustainability, and get to know some of the key Racing Together initiatives, from sustainable fuel to the Road to MotoGP™.

Alessandro Armillota, Founder of AWorld advised "Participating is very simple. During the nine weeks of the challenge, all MotoGP fans can download the AWorld App and join the 'MotoGP Racing Together team,' participating directly in the ongoing challenge. Starting from the 19th of September, they can earn points by aiming for individual rewards, reading dedicated content such as 'Road Safety', 'Equal Education,' ‘Circular Economy and Energy Transition,' participating in quizzes, and engaging in good actions. An activity of sustainability education that will contribute to the universal 'ActNow' campaign launched by the United Nations, which already has over 14 million registered climate actions."

Carmelo Ezpeleta, Dorna Sports Chief Executive adds "MotoGP is committed to making a positive impact on people, place and planet. As the pinnacle of two wheels, MotoGP leads the way in sustainable innovation, and as a truly global sport we have a platform that reaches millions and millions of fans. So partnering with AWorld makes perfect sense. Racing together isn’t just something for the paddock or the people on track, it includes our millions of fans, and thanks to this collaboration with AWorld they can now take an even more active part in helping us to make the sport more sustainable, and increasing its positive impact. We’re really happy to launch this project and excited to see the results."

Image. Fans can take part by downloading the AWorld app 

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