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Malaysian hospitality event to be catalyst for transformative change in the industry

Malaysian hospitality event to be catalyst for transformative change in the industry
September 11, 2023

The 17th Edition of Food & Hotel Malaysia (FHM) - Malaysia's premier biennial trade-only food and hospitality exhibition running from 19th to 22nd September at the Kuala Lumpur Convention Centre (KLCC) - is poised to be a catalyst for transformative change within the food and hospitality industry, strategically designed to steer the industry towards a more sustainable tomorrow.

As the ultimate gathering of industry professionals and enthusiasts, FHM 2023 is projected to attract an impressive congregation of 1,500 participating exhibitors and top brands and 25,000 attendees. To date, FHM 2023 has attracted trade visitors from over 45 countries and regions across the world. From Australia to the United States, industry professionals from diverse backgrounds will converge to experience the future of the food and hospitality industry under one roof.

FHM is not just about showcasing cutting-edge products and services; it's about fostering meaningful connections among businesses, facilitating collaborations, and driving innovation within the industry. Evidently, this event will welcome essential buyer groups from industry giants including Accor Group, AEON, Amari Hotels and Resorts, Berjaya Corporation, The Brew House, Four Seasons Hotels and Resorts, Genting Group, Hard Rock Hotel, Hyatt Hotels Corporation, IHG Hotels & Resorts, Jaya Grocer, Kenny Hills Bakers, Marriott International, One World Hotel, Starbucks and many more, creating an unparalleled platform for networking and collaboration.

Among the anticipated aspects of FHM 2023 is its 15 international pavilions represented by Australia, Belgium, China, Greece, Hong Kong S.A.R China, India, Japan, Singapore, Taiwan (China), Thailand, Tunisia, Turkey, United Arab Emirates, United Kingdom, United States of America and other nations. These pavilions are poised to exhibit their latest offerings, creating a diverse and dynamic showcase of global culinary trends and innovations.

While embracing the ever-evolving landscape of the food and hospitality industry, FHM 2023 is at the forefront of advocating for a greener future. The exhibition is set to showcase innovative solutions, products, and practices that redefine the standards for eco-conscious business operations within the food and hospitality industry. From farm-to-fork, FHM 2023 demonstrates an unwavering commitment to forging a greener path, solidifying its position as a platform that not only showcases excellence but also drives positive change.

FHM 2023's latest initiative, the Future Hub, reflects the event's commitment to leading industry transformation. This innovative hub combines technology, innovation, future trends, and sustainability within the food and hospitality landscape. The Future Hub serves as a collaborative space where hospitality industry players, start-ups, and industry giants come together to share insights and foster innovation. Through the showcase of cutting-edge technology, solutions, and ideas, the Future Hub aims to promote sustainability and contribute to a greener future for the industry.

Expressing his enthusiasm for the forthcoming event, Gerard Leeuwenburgh, Country General Manager of Informa Markets Malaysia noted  "FHM 2023 is set to transcend expectations by providing a platform that champions sustainability and innovation, two cornerstones of the industry's future. We are excited to witness the transformative impact this event will have on the global food and hospitality landscape."

Beyond its core exhibition, FHM 2023 presents a dynamic range of experiences designed to engage and inspire. FHM 2023 collaborations include the Business Breakfast Malaysia, presented by FHM and Saladplate in collaboration with GlobalData PLC; HOTELEX Malaysia, organised by Shanghai Sinoexpo Informa Markets; Housekeeping Malaysia 2023, hosted by the Malaysian Association of Housekeepers (MAHIR); and the Industry Conference: Central Kitchens - The Future Is Now! by the Foodservice Consultants Society International (FCSI). Additionally, FHM is thrilled to facilitate future-forward talks at the Future Hub, featuring Le Cordon Bleu Malaysia, Impact Circle and many more.

Furthermore, FHM 2023 takes great pride in its enduring and robust connections with longstanding association partners and their efforts to curate programmes such as Culinaire Malaysia 2023, jointly organised by Malaysian Association of Hotels (MAH), Professional Culinaire Association (PCA) and the Malaysian Food and Beverage Executives Association (MFBEA); Pastry Innovation Lab organised by Professional Culinaire Association (PCA), CRAFTED @ FHM 2023 by The Craftsmen Sdn Bhd; and Trend Talks conducted by Entwine Consultancy Sdn Bhd and Sommelier Association of Malaysia (SOMLAY).

Ivan Teo, Organising Chairperson of Culinaire Malaysia 2023 enthused "We are thrilled to be co-locating with Food & Hotel Malaysia 2023, an event that not only celebrates culinary excellence but also places sustainability at the heart of our industry. Culinaire Malaysia 2023 is honoured to collaborate with FHM in championing innovative gastronomy while emphasising the importance of responsible practices. This synergy reflects our shared commitment to shaping a greener and more sustainable future for the culinary landscape.”

Click here for more information on The 17th Edition of Food & Hotel Malaysia in the Australasian Leisure Management industry Calendar.

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