Legoland Malaysia targets 1.5 million visitors
On the eve of the Asian Amusement Expo, Asia's first Legoland has revealed that it expects to attract 1.5 million visitors in its first year of operation.
Located in the Iskandar New Economic Region in Malaysia's Johor region, the theme park will boast the tallest lego model in the world when it opens at the end of 2012.
Over 30 million bricks will go towards making 15,000 models that will be scattered across the 26 hectare theme park.
Being the first Legoland in Asia, it will feature many iconic Asian and Malaysian buildings and structures. Work is also in progress to build the tallest model in mini land, but the exact details are still under wraps.
Arlida Ariff, President and Chief Executive of developer of Iskandar Investment Berhad is excited by the project, believing that it will offer a different experience from other theme parks, including Universal Studios in neighbouring Singapore.
As Ariff explains "Legoland should not be seen in competition with attractions that Singapore has, (which) deal with young adults-type of attractions. This is more family-based."
Tim Burnell, Production Director for operators Merlin Entertainment adds that Legoland "inspires people with a toy, and when they go away, they can build what they like with them (lego bricks). It's a lot more interactive; there will be lego in queue lines and kids can play with it as they go along."
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