IAAPA study unveils economic impact of Attractions Industry in Middle East

April 23, 2024

A study conducted in 2023, compiling data from 2022 by Tourism Economics and commissioned by IAAPA, the global association for the attractions industry, offers the first-ever attractions industry economic analysis for the Middle East region including several African countries.

This comprehensive study sheds light on the transformative role of attractions in shaping the economic landscape.

The study, examined data from 15 countries across the region, encompassing a wide array of attractions including amusement/theme parks, water parks, family entertainment centres (FEC), zoos/aquariums, museums/science centres, historical, cultural, or natural attractions, unveiled three significant results that underscore the industry's economic impact and potential for further development:

Revenue Generation: Collectively, attractions in the Middle East and parts of Africa generated a $24.3 billion in revenue. This substantial economic influx fuels growth within the industry and contributes significantly to the region's overall economic landscape.
Job Creation: The attractions industry is a key driver of employment, supporting over 565,000 jobs indicated by the study. From direct employment within attractions to indirect and induced impacts across related sectors, the industry plays a pivotal role in providing livelihoods and opportunities for individuals across the region.
Tax Contribution: Recognising the attractions industry's economic significance, it contributed approximately $2.5 billion in taxes during the examined period. This substantial tax contribution underscores the industry's role in supporting public services and infrastructure development, further enhancing the socio-economic fabric of the Middle East and Africa.

Commenting on the findings, Peter Van Der Schans, VP and Executive Director at IAAPA EMEA noted "the results of our study underscore the resilience and potential of the attractions industry in the Middle East and parts of Africa. As we navigate through dynamic global landscapes, it is crucial to recognize the substantial economic contributions of attractions, particularly in terms of revenue generation, job creation, and tax contributions."

IAAPA's economic impact research for all its regions stands as one of the many compelling benefits of membership. Alongside access to cutting-edge research, IAAPA offers a myriad of benefits including educational seminars, expos, advocacy initiatives, safety protocols, and extensive networking opportunities, making it the premier platform for industry professionals.

Founded in 1918, IAAPA represents leading industry attractions and supplier companies, consultants, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, family entertainment centres, zoos, aquariums, science centers, museums, cruise lines, manufacturers, and suppliers.

The association’s global headquarters and North America office are in Orlando, Florida, U.S. IAAPA also maintains offices in Brussels, Belgium; Hong Kong, China; Shanghai, China; and, Mexico City, Mexico. Visit IAAPA.org

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