IAAPA Expo Asia 2024 offers education sessions for upskilling in attractions industry

April 11, 2024

This year, IAAPA, the leading global association for amusement facilities and attractions, is addressing these challenges head on at IAAPA Expo Asia 2024, held 27th-30th May at the Queen Sirikit National Convention Centre in Bangkok, Thailand, under the theme "Shape Your Evolution at IAAPA Expo Asia: Evolve your business into a leading market player".

By registering for the IAAPA expo’s education sessions, attendees will have the opportunity to learn invaluable insights direct from some of the region's leading executives and professionals who have successfully navigated these complex waters.

In the dynamic world of the attractions industry, trends are constantly shifting, presenting both challenges and opportunities. From technological advancements to changing consumer preferences, every facet of an amusement park must be agile and innovative to successfully navigate an ever-evolving landscape – a dynamic that is not just limited to the attractions industry.

The IAAPA expo’s education sessions cover a broad range of topics, including personnel development, merchandise and F&B trends, revenue diversification strategies, and enhanced guest experiences. This is a unique opportunity to learn from the best in the business and to equip yourself with the knowledge and skills needed to help your business thrive in any industry.

The education sessions at this year’s expo can be grouped into five main categories as follows:

1. Professional Development and Industry Insights
Learn the tools you need to grow your career within the attractions industry and gain a deeper understanding of the sector's global landscape. Several sessions will provide insights into various operational areas and best practices across different roles, as well as provide a comprehensive view of the trends and challenges shaping the Asia Pacific market. Ideal to help business owners and executives make more informed strategic decisions.

2. Operational Excellence and Maintenance
Gain invaluable insights and enhance your understanding of operating efficient and safe amusement parks or attractions with these comprehensive sessions. Dive into the intricate details of topics such as value engineering, including its calculation methods and process steps. Explore effective maintenance planning and asset management strategies with an emphasis on how diligent maintenance practices can lead to substantial cost savings, increased value, and long-term success that prioritises safety.

3. Guest Experience and Services
Immerse yourself in sessions dedicated to taking guest experiences to new heights and effectively managing guest expectations. Discover the secrets to creating unforgettable moments through impactful communication, empowering frontline staff, and utilising feedback to enhance operational excellence. In addition, explore critical topics such as crisis management and emergency preparedness, equipping you with essential response coordination skills to ensure the safety of both guests and staff during unforeseen circumstances.

4. Revenue Diversification and Business Strategies
Discover groundbreaking strategies to diversify your revenue streams and maximise profitability within these enlightening sessions. Uncover innovative approaches to expand your attractions' revenue beyond ticket sales by capitalising on opportunities in games, F&B, merchandise, and rental services. Explore how leveraging beloved intellectual properties (IPs) and cultivating strategic partnerships with globally recognised brands can create profound emotional connections with your guests.

5. Technology and Innovation
Explore the transformative role of technology across industries and cutting-edge advancements that are poised to reshape guest interactions and marketing, such as predictive analytics and personalised content creation. Specific sessions will also dive into how AI could potentially revolutionise customer engagement, personalisation, and operational optimisation, as well as what this all means for the industry.

EDUTours at IAAPA Expo Asia 2024
In addition to the education sessions, IAAPA Expo Asia 2024 will also feature exclusive ‘EDUTours’ – an opportunity for attendees to go behind the scenes of Thailand's amusement and water parks. These tours will take attendees on a journey through some of Thailand’s premier parks, providing an immersive learning experience that goes beyond theory by offering a firsthand look at successful operations in action with insights provided by the parks’ lead executives.

On the EDUTours, attendees will get an insider perspective on park operations, strategies for attracting and retaining guests, and how these businesses are navigating challenges unique to their locations and audiences. It's a rare learning opportunity that combines education, exploration, and direct interaction with industry veterans, giving attendees deep insights they can take away and use in their own business ventures.

Shape Your Evolution
IAAPA Expo Asia 2024 is more than just an event; it is an excellent opportunity for learning, networking, and growth. By registering for the education sessions and EDUTours, attendees will gain a significant advantage in navigating the ever-evolving landscape of the attractions industry. The insights gleaned from them are not only pertinent but practical, providing actionable strategies that can be applied to various businesses, both in the attractions industry and beyond.

Register for IAAPA Expo Asia 2024.

*All images are from previous years’ expos

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