Future Market Insights spotlight rise in popularity of green tourism and ecotel certification

August 29, 2023

ESOMAR-certified market research and consulting firm, Future Market Insights (FMI) offers insights about growth in popularity of green tourism globally and the anticipated market for Ecotel certification.

The ecotel certification is based on five key areas such as water conservation, energy conservation, employee environmental education, solid waste management, and environmental commitment. The ecotel certification enables the hotel to become sustainable and green by involving the total value chain of architects, suppliers, employees, owners, operators, and guests.

Many tourists across the globe are aware of the concept of ecotel hotels. Hotel guests are also becoming conscious of environmental problems, and many such guests have started considering these problems when choosing accommodation.

Tourists like to contribute to the act of environmental preservation. Ecotels are the trendsetters in the tourism and hospitality industry, where hotel guests want to participate in green practices.

The procedures and standards laid by eco-friendly ecotel hotels are being implemented by most of the tourism wings such as resorts, hotels, restaurants, industrial catering, travel and trade, motels, etc. All these tourism wings encourage guest participation as well, which is expected to generate awareness about the ecotel hotels and sustainable practices.

In ecotel hotels, the concept of reducing, reusing, and recycling is strictly applied to water management. The usage of electricity is also reduced by the use of LED lamps, green buttons, fussy logic systems, etc. Further, the rising awareness about global warming and other environmental ill effects among tourists is generating the demand for ecotels.

What are the Challenges/Restraints Faced by Ecotels in the Global Ecotel Tourism Market?
It is estimated that the construction cost of ecotel hotels is around 10% to 15% higher than regular hotels. However, ecotels try to consistently demonstrate a focused effort on waste reduction and increased operational efficiency.

The extra features such as the green button, building management systems, sewage treatment plant, CFL and LED lamps, de-super heater, cool deck, fly ash bricks, vermicomposting pit, etc. have to be incorporated during the initial stage of construction. This adds focus to the overall construction cost of the hotel. However, some leading global players are investing heavily in ecotel hotels anticipating long-term savings and related benefits.

The tag of ecotel Hotels is expected to attract travellers and tourists who believe in the concept of responsible tourism. Further, the strict environmental regulations and rules can act as a challenge for the construction of ecotel hotels in environmentally sensitive areas as these hotels need to be constructed keeping in mind the eco norms of the local area.

The market witnessed a growth trajectory of 7.9% between 2018 and 2022. Ecotel is a new concept in hospitality that claims to work for environment preservation and protection. Hotels must have to pass a detailed inspection and satisfy standard criteria designed by environmental authorities to become eco-certified.

The Ecotel is a hallmark representing environmentally sustainable hotels, initiated by HVS, a global consulting giant in the hospitality sector. While most of the certifications about environmental sustainability emphasize building physical structures and hotels, ecotel focuses hugely on the operational part of the hotels.

Sustainable tourism is a broad concept. It covers all types of destinations and travel, from remote forests to bustling cities and from backpacking to luxury.

Australia is showing all signs of a notable market with its 5.0% value share in 2022.

Australia is renowned for its stunning natural landscapes, diverse ecosystems, and unique wildlife. Moreover, travellers are drawn to experience and appreciate these natural wonders.

Ecotels provide an opportunity to immerse themselves in these environments while minimising their impact. They offer accommodations that blend harmoniously with nature and provide educational experiences on conservation and environmental preservation.

The competitive landscape of the ecotel tourism industry is characterised by the presence of various players that offer environment-friendly accommodations and cater to the growing demand for sustainable travel experiences. Further, these establishments differentiate themselves by implementing eco-friendly practices, adopting sustainable technologies, and providing unique guest experiences.

These insights are based on a report on Ecotel Tourism Market by Future Market Insights

https://www.futuremarketinsights.com/reports/ecotels-a-way-to-green-sustainable-tourism

Image. In 2023, Kingfisher Bay Resort is among the 14 businesses noted for reaching 25 years of Eco tourism Australia’s ECO Certification. Already recognised in the Hall of Fame, these operators are the original pioneers of ecotourism globally.

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