Fitstop strengthens leadership team to drive further growth

September 13, 2023

Functional fitness group Fitstop is looking to develop across international markets with the appointment of a new global leadership team with a wealth of experience in the fitness, entertainment and technology industries.

Announcing the appointments, Fitstop founder and Global Chief Executive, Pete Hull (pictured below) explained “we are proud to have made a name for ourselves as one of the industry’s fastest growing fitness franchises, and by bringing these incredible global experts into our fold, we can now take our global growth to the next level.”

The global leadership team includes Lift Brand’s Chief Administrative Officer, Paul Early, who has joined the Fitstop Board of Directors, along with Netflix’s Head of Consumer Products for USA/Canada/Aus/NZ, Natalia Premovic, who has joined the Board to provide strategic guidance on brand and innovation.

Commenting on her role, Premovic noted “coming off the heels of a global pandemic and seeing how disconnected many people felt from each other, I loved the idea of being part of a fitness brand that wasn’t just transactional but rather centered around creating a sense of belonging and shared motivation, so I am looking forward to guiding the Fitstop team on their next phase of growth.”

Both Early and Premovic are based in the USA, and join existing board members Chris Caldwell, Lift Brand’s APAC Chief Executive and Stuart Cook, Fitstop Chairman and founding partner of TWIYO.

In addition, Carl Giammarco joins the Fitstop Executive team as the company’s new Global Head of Growth. Giammarco brings extensive global sales and sports marketing experience from previous roles with F45 Training and IMG Sports Media, both in the USA and Australia.

Founded in 2017 in Brisbane, Fitstop has more than 130 locations across Australia, New Zealand, Singapore and the USA. In the last financial year, it generated $38.9 million in revenue.

Hull went on to say “our growing success is the result of our incredible fitness family that is made up of 130 Fitstop locations - and counting - around the world. We remain committed to doing everything we can to set our Fitstop business owners up for success, and have developed a robust ecosystem to support them from the day they join our Fitstop family.”

Within the next 12 months, Fitstop aims to increase its overall footprint to a total of 210 locations in operation, adding approximately 80 new locations, with a key focus on expansion in Europe and North America.

Images courtesy of Fitstop.

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