FITPASS and Wexer partnership to reshape Indian fitness landscape and expand global influence

February 20, 2024

FITPASS, India’s leading fitness and wellness platform, has partnered with Wexer, the world's leading digital content provider with the strategic partnership marking Wexer's foray in the Indian market and signifying a new era in digital fitness.

FITPASS's collaboration with Wexer is not just a business arrangement but a pathway to innovation and long-term growth. It aims to reshape both the Indian and global fitness technology sectors, leveraging FITPASS's vast network and Wexer's expertise in digital solutions to create unparalleled fitness experiences.

FITPASS's services include specialised programs for teenagers, pregnant women, and postpartum women, offering comprehensive health approaches and online videos. This attention to diverse demographics underscores FITPASS's holistic approach to health and wellness.

By joining forces with Wexer, FITPASS not only expands its global influence, gaining access to over 4000 global studios but also solidifies its position as a global fitness authority. This partnership also marks Wexer's strategic entry into the Indian market, leveraging FITPASS's robust customer base and expansive network to make a profound impact on the Indian and global fitness technology sectors.

The partnership is tailored to the diverse needs of the Indian population, customising Wexer's offerings to cater to a wide range of demographics, from teenagers to the elderly. A significant emphasis is placed on enhancing the accessibility and affordability of fitness solutions in India's tier 3 and tier 4 cities, where nearly 50% of the nation's youth resides. This approach underscores FITPASS's commitment to inclusivity and its mission to make fitness accessible across the country.

At the core of this collaboration lies the commitment to provide affordable, inclusive fitness solutions, particularly in India's underrepresented areas. FITPASS's dedication to making fitness accessible and budget-friendly aims at bridging the fitness divide, targeting young, internet-savvy, and well-informed consumers in these regions.

The collaboration boasts an extensive range of Fitness & Wellness Modalities, including Bootcamp, Cycle, Box & Fight, Cardio, Cycling, Dance, Pilates, Strength, Stretch & Recover, Wellness, and Yoga. Featuring over 2900 international trainers from more than 50 countries, the partnership reflects FITPASS's commitment to delivering a holistic fitness experience to all age groups.

Enhancing FITPASS-TV, the collaboration incorporates content from globally renowned studios and trainers, leveraging Wexer's fitness technology expertise. This development makes premium fitness content accessible to millions of existing and new users.

Akshay Verma, Co-founder of FITPASS, shares his vision for the partnership, emphasising the strategic importance of making fitness accessible across India, including rural areas.

Verma notes “our strategic partnership with Wexer is a pivotal step in redefining fitness accessibility in India, home to the world's largest working population. This collaboration is more than a business alignment; it's about fuelling innovation and long-term growth in fitness culture. By enhancing FITPASS offerings, we aim to empower India's vast workforce to be fit, strong, and healthy.

“Our mission extends beyond urban centers; we are committed to penetrating rural areas, which house a large part of our population across age groups. With Wexer's expertise in fitness technology, we aspire to bridge the fitness accessibility gap, making top-tier fitness experiences a reality for every Indian, regardless of their location. FITPASS TV is just the beginning – our vision is to reach millions more, transforming fitness into a way of life for the entire nation."

Sam Aldred, Head of APAC at Wexer enthused “Wexer is thrilled to support FITPASS, a rapidly expanding and forward-thinking brand, in broadening their digital offerings. This collaboration marks a pivotal moment for Wexer in India, and the partnership aligns seamlessly with Wexer's brand motto, adding value by enhancing accessibility and engagement in the evolving fitness landscape.”

The partnership not only opens up significant growth opportunities in India's fitness and wellness sector but also showcases the shared commitment of both organisations to delivering exceptional fitness experiences nationwide, contributing to holistic well-being.

More information on FITPASS

More information on Wexer

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