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Fitness First launches ‘Yoga is for Everyone’ promotion in the UAE

Fitness First launches ‘Yoga is for Everyone’ promotion in the UAE
April 21, 2024

Aiming to celebrate the universal accessibility of yoga by offering a diverse range of classes suitable for individuals of all genders, ages and fitness levels, Fitness First in the UAE has launched a new initiative, 'Yoga is for Everyone'.

Commencing yesterday (20th April) and running until 28th April, the initiative Fitness First is raising awareness that yoga is not just a workout but that it's a practice that can be enjoyed by everyone, regardless of their background or experience.

During the week-long initiative, the fitness brand aims to break down barriers and misconceptions surrounding yoga, making it accessible to all members of the community.

Introducing 'Yoga is for Everyone', Alex Fabbri, Yoga Program Manager at Fitness First UAE, explains “our objective with the 'Yoga is for Everyone' initiative is to showcase yoga as an inclusive and welcoming practice that can benefit individuals from all walks of life.

"We want to empower people to embrace yoga as a form of exercise that promotes physical, mental, and emotional well-being."

During the week-long initiative, Fitness First will offer a wide variety of yoga classes designed to cater to diverse interests and preferences. From Yin Yoga Chakra to Full Moon Yoga, and from Yoga for Better Sleep to Post Natal Yoga, participants will have the opportunity to explore different styles and techniques under the guidance of experienced instructors.

Fabbri adds “what sets 'Yoga is for Everyone' apart is its emphasis on inclusivity and diversity.

"Whether you're a beginner or an experienced yogi, there's something for everyone in our class schedule. We want to create a supportive and welcoming environment where individuals can feel comfortable and empowered to explore the benefits of yoga."

Classes will be open to both members and non-members of Fitness First clubs across the UAE. Members can easily book classes through the Fitness First MENA app, while non-members can register at their preferred club and will be contacted by our team to confirm availability.

Image credit: Fitness First UAE.

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