Expedia Group announces new tourism partners and alliances for Asia Pacific and Middle East
Expedia Group has announced a series of new Asian Pacific and Middle East tourism partners and alliances aimed at leveraging Expedia Group’s purpose-built technology.
New Australian partnerships include Tourism and Events Queensland, Tourism Tropical North Queensland, Tourism Northern Territory, and Brisbane Economic Development Agency with the technology aimed at enhancing travellers’ experiences, improving sustainable tourism, and showcasing Australia’s culture, landmarks, and millennia-old history.
Together, these organisations are elevating the region’s market share by capturing more interest with Expedia Group advertising solutions such as native, PassportAds and YouTube video.
The new Australian partners join a number of other leading travel companies in collaboration with Expedia Group to offer travellers an enhanced booking experience.
A world of luxury for Japan: Ikyu, a Japanese online booking service specialising in luxury hotels and restaurants, implements Expedia Group’s Rapid API solution, unlocking access to lodging supply and providing more than 20,000 additional properties worldwide to guests on a newly revamped international site, along with the ability to earn points to apply toward future bookings.
Expanded horizons: Established in 2000, Top Town Travel, an IATA member, provides professional travel services for inbound and outbound travellers in China. Top Town Travel will now use Expedia Group’s quality hotel supply via Rapid API to offer an extensive array of hotel room types to travellers.
The perks of luxury: Dubai’s iconic Burj Al Arab Jumeirah, an architectural marvel that has put Dubai on the global map, is now part of Expedia Group’s VIP Access program. This alliance elevates the guest experience for travellers with perks such as room upgrades, early check-in/late checkout, and enticing offerings at food and beverage outlets. Hotels enrolled in the VIP Access program tend to attract travellers who stay longer and spend more compared to non-participating properties.
A rising travel destination: Visit Qatar is working with Expedia Group to drive interest and demand to Qatar as a tourism destination on a global scale, including building creative campaigns with the company’s in-house creative team, Media Studio, to showcase the wonders of Qatar and creating a tailor-built data dashboard to share insights. Visit Qatar will also leverage travel agent support through the Expedia TAAP agency and extend its reach to additional global travellers through Expedia Group’s B2B partnership network.
For more information about how Expedia Group is empowering partners to succeed in the evolving tourism indutrsy, please click here.
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