BODY BIKE launches BODY BIKE Asia Pacific

June 21, 2023

BODY BIKE International has launched BODY BIKE Asia Pacific to support and develop the indoor cycling sector across the region.

The new enterprise is a collaboration between BODY BIKE International and BODY BIKE Australia, whose team – Lee Smith, Paul Hillbrick and Tony Zonato – have forged strong networks for BODY BIKE across Australia.

Kim Petersen Hessellund, owner of BODY BIKE International notes “for over 16 years, our Australian distributors have brought their creativity and passion to the local market, partnering with operators across the country to bring best-in-class indoor cycling to clubs, studios and riders.

“They now have broader ambitions for the booming APAC region. It’s a growth story we knew we wanted to be part of.”

BODY BIKE International has therefore come onboard as shareholder and investor, supporting BODY BIKE Australia in becoming BODY BIKE Asia Pacific.

Hessellund enthused “we’re delighted to join forces with Lee, Paul, Tony and team, giving birth to BODY BIKE Asia Pacific and providing investment to support and accelerate BODY BIKE’s growth across this dynamic market.”

BODY BIKE International Chief Executive, Uffe A Olesen,added “there is huge potential in this market: Indonesia alone has a population of 280 million people.

“Equally important is the mindset we see there: the operators we meet from across Asia Pacific come to the table with so much optimism, innovation and focus on growth.

“They also embrace our sustainable agenda, which is hugely important to us. We’re on a mission to bring every bike in our portfolio in line with the sustainable models we’ve already launched - BODY BIKE Smart+ OceanIX and Forest Green - and we’re seeing high levels of interest from the APAC region. This further reinforces our desire to expand in and support this exciting market.”

Lee Smith, Director of BODY BIKE Australia, now BODY BIKE APAC, shared “we see unprecedented potential across the markets of Asia Pacific and are very excited by the growth opportunities that BODY BIKE International’s support and investment will unlock.

“We look forward to reaching out across Asia Pacific, supporting existing and up-and-coming operators as they bring new concepts to market that will further boost the passion for indoor cycling across the region.”

BODY BIKE® International is the Danish manufacturer of the world’s best indoor bikes, hand-crafting bikes that last and that deliver an exceptionally smooth ride. For over 20 years, it has specialised in indoor cycling, committed to continually pushing the boundaries in an ongoing quest for perfection.

Click here to contact Body Bike APAC/Body Bike Australia via their entry in the Australasian Leisure Management Supplier Directory.

Image top: APAC operators are supportive of BODY BIKE’s sustainable vision and sustainable bikes: BODY BIKE Smart+ OceanIX and BODY BIKE Smart+ Forest Green; Image above (from left) BODY BIKE’s Paul Hillbrick, Kim Petersen Hessellund, Lee Smith, Tony Zonato and Uffe A Olesen

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