ASM Global has unveiled plans for a major global university student program designed to progress the industry’s next generation of leaders.
Announcing the granting of a record number of USA college scholarships, the leading entertainment and venue operating company has unveiled a major global university student program - GROW - which aims to provide its portfolio of venues around the world with the necessary resources to create internship programs and meaningful work experiences for university students.
On target to host over 100 university students around the globe with career experiences in marketing, operations, event management, human resources, finance, IT, sales, procurement, guest service, security, and food and beverage, ASM Global plans for GROW to expand further in 2024.
Ron Bension, ASM Global’s President and Chief Executive, explains “GROW is an acronym for gathering knowledge, realising your potential, opportunities awaiting and engaging in work that matters.
“We intend to deliver all of that and more to students who want to be a part of the next generation of leaders in one of the world’s most exciting and fulfilling careers: live entertainment.”
Career development opportunities
GROW builds on an existing US program, which has this year granted a record number of US college scholarships. Funded by the ASM Global Acts Foundation, ASM Global Stars Scholarship gives students in under-resourced communities across the US educational and career development opportunities, creating accessible pathways to pursue their education and career goals.
The program this year has awarded 50 scholarships valued at $125,000 (up from 28 and $70,000 last year) to students in 39 cities (up from 14 in 2022).
AM Global Chief Human Resources Officer, Shauna Elvin adds “we’re committed to curating introductory opportunities and exposure in the universe of venue management throughout our business units internationally.
“Through engaging hands-on opportunities, students from diverse backgrounds will develop business acumen, grow their professional network, and meaningfully contribute to the organisation and brand’s growth.”
As it continues to elevate the guest experience in its portfolio of arenas, stadiums and theatres, numbering over 350, ASM Global recently completed its second international virtual “collaborative job fair” encompassing five continents that shattered the record for live entertainment job fairs with over 3,000 applicants.
Image courtesy of ASM Global.
About the author
Nigel Benton
Co-founder/Publisher, Australasian Leisure Management
Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia and New Zealand’s only magazine for professionals in all areas of the leisure industry. Having established the magazine in 1997, shortly after his relocation to Australia, he has managed its readership rising to over 11,500 and its acceptance as the industry journal for professionals in aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues.
In 2020, he launched the new Asian Leisure Business website.
Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.
Click here to connect with him via LinkedIn.
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